wine business


Winery Marketing: Direct Consumer Insights & Analytics

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to […]


DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction […]


Direct Wine Telesales & Account Management Webinar

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and […]


Direct Wine Telesales & Account Management Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales & Account Management Checklist. Key Take-Away’s […]


Direct Wine Telesales & Account Management Webinar

REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management […]


New Direct Wine Marketing Webinars Announced!

DTC Wine Workshops welcomes Taylor Eason, winery marketer extraordinaire, formerly the marketing director at Gundlach Bundshu and senior manager, brand marketing at J Vineyards. Taylor is the newest member of the DTC Consultant Network and also the owner of Cork & Fork Digital Media. As the principal of Cork & Fork Digital […]


Top 5 Tools for Connecting Wine Consumers to your Brand

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Winery PR: Connecting the Message to Reach New Audiences

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools […]


DTC Wine Business Design: Creating an Integrated Action Plan

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by […]