wine club strategy


Digital Wine Marketing Webinar: Social Media

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media […]


Direct Wine Sales Case Studies #10 and #11

Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members? In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of […]


DTC Winery Teams: Are you talking to your loyal customers?

According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]


Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]


DTC Wine Sales News – July 2016

  As we look back at the first two quarters of 2016, what have we learned about DIRECT WINE SALES AND CONSUMER BEHAVIOR?   Greetings! I have been hearing about a “slump” in direct wine sales for some wineries in the Napa Valley this past quarter. Since direct wine sales […]


Introduction to Wine Club Strategy & Retention Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks […]


Introduction to Wine Club Strategy & Retention Workshop

Introduction to Wine Club Strategy & Retention Workshop This workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks […]


Wine Club Strategy & Retention Workshop

The “Wine Club Strategy & Retention” workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and incentives Attendees […]


Introduction to Wine Club Strategy & Retention Workshop

The “Introduction to Wine Club Strategy & Retention” workshop is ideal for any winery manager responsible for: 1.  Retaining loyal and long-term club members 2.  Acquiring new club members 3.  Designing club memberships that appeal to various type of wine enthusiasts and collectors 4.  Developing high-impact club events, perks and […]