Wine Club


Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion “Driving ROI From Events” at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability […]


Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion “Driving ROI From Events” at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability […]


How are Wine Brands Engaging with Today’s Wine Consumer?

How are Wine Brands Engaging with Today’s Wine Consumer? At DTC Wine Workshops, this question comes up on a weekly basis among our winery clients across the nation. Wine consumer engagement trends have disrupted the wine industry for the past decade as enthusiasts can now visit a tasting room about […]


Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]


Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will […]


DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


TOP FIVE Member Management Tools Workshop

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine […]