wine marketing


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


POSTPONED: Wine Brand Ambassador Workshop SONOMA

Please note: we are moving this workshop to February 2018 and will open up ticketing end of November. We apologize for any inconvenience but are supporting our clients who are recovering from the fires. DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two […]


DTC Wine Holiday Sales Tips

Many of our clients experienced the greatest increase in e-Commerce sales last year between Black Friday and Cyber Monday as they leveraged segmented email and social campaigns to effectively reach target audiences with focused offers. We hope that you find these Holiday Sales Tips to be helpful as your team […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


Branding for Direct Wine Sales Success

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. The registration fee for […]


NEW DATE! Holiday Wine Sales Prep Workshop

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct […]


DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]