[July 31, 2025 – Sandra Beals] Today, I continue with the Wine Business Success Series: Prioritize Value Add OVER Deep Discounts. We have all seen it – “Flash Wine Sales” as soon as tasting room visitation declines for a short period. Instead of building effective Reengagement Sales Models, some direct […]
[June 26, 2025 – Sandra Beals] Today, I introduce the Wine Business Success Series: Community-Building. When I help winery teams go from good to great with proven methods and tools, this is an essential aspect of the Strategic Plan. Today’s connected consumer chooses to reinvest time and finances with brands […]
[January 28, 2025 – Sandra Beals] Greetings Winery Teams! Ready to go from good to great in 2025? Make every consumer engagement count with the 2025 DTC Wine Biz Optimization Audit. Take ownership of these top five proven methods and get your leadership team on the same page about priorities. […]
[December 4, 2024 – Sandra Beals] What is a Business Blind Spot you ask? A “blind spot” in business refers to an area of a company’s operations or performance that is not fully understood or recognized, often representing a weakness or vulnerability that could significantly impact the business but goes […]
[August 29, 2024 – Sandra Beals] Winery owners in the US are experiencing the most competitive time in history to sell wine direct to consumer. Wine consumers are being a bit more conservative with how they spend their time and finances as we wrap up this summer season. Today, every […]
[July 31, 2024 – Sandra Beals] High performing hospitality teams actively care for the tasting room, even on the slowest days. Guests should see the staff polishing glassware in between visits to their table, tasting bar space, etc. Guests should not see staff sitting with their cell phone, making personal […]
[April 23, 2024 – Sandra Beals] In today’s competitive direct wine space, successful wine brands must have a laser-focused sales and marketing strategy in place to remain relevant. It pains me to hear winery leadership teams share that they simply don’t need a direct sales strategic plan. That sentiment may […]
[March 28, 2024 – Sandra Beals] In 2023, I shared a “Good to Great Blog Series” to showcase how our top-performing winery clients leverage the ideal blends of talent, tools, and technologies to grow their direct business. In today’s blog article, I share “Direct Wine Sales – Top 10 Mistakes […]
[February 29, 2024 – Sandra Beals] How do high-performing winery teams across the nation, increase visitation, grow consumer contact lists and build brand loyalists year after year? At DTC Wine Workshops, we teach every member of the direct to consumer team to focus on the second sale and beyond to […]
[January 24, 2024 – Sandra Beals] A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery […]
[December 27, 2023 – Sandra Beals] Our clients have much to celebrate as we wind down a year focused on strengthening and building in the direct wine space. I am pleased to share these 2023 Direct Wine Sales Key Learnings. We worked together to build “Wine Consumer Journey Maps” in […]
Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop is perfect for event, hospitality and tasting room managers responsible for […]
The Tasting Room Sales Webinar “Connect-Qualify-Convert” is ideal for any winery manager responsible for direct wine sales and consumer engagement success. Proven models and tools. In this hands-on webinar, DTC Wine Workshops founder, Sandra Beals, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. […]
Join Barbara Gorder, Brand Strategist & Founder of Undisclosed Location, for this hands-on webinar – “Step by Step Guide to Winery Branding”. Get hands-on instruction and top tools from the best! Barbara supports notable consumer package goods and luxury businesses in and outside of the wine industry. REGISTER HERE Branding: […]
Small Winery Sales Success – “The Five Funnels Webinar”. Join Heidi Dittloff , Small Winery Sales & Marketing Consultant, for this hands-on web training. REGISTER HERE Get hands-on instruction and top tools! Heidi has helped a variety of small businesses thrive and currently supports Longboard Vineyards in Healdsburg. This workshop […]
