winery training


DTC Wine Management Series (4-Part Workshop)

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each […]


Winery Marketing: Direct Consumer Insights & Analytics

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows […]


International Direct Wine Sales Workshop

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct […]


Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use […]


Wine Club Design & Structure: Top 5 Tools for Wine Club Success

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]


DTC Wine Management Series (4-Part Workshop)

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops […]


SAVE THE DATE! Wine Consumer Data Collection Workshop Napa

Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) for another workshop presentation. The location is TBD and ticketing will go live the week of March 26th. SAVE THE DATE for Wednesday, June 20th 2018 8:30 – 12:00 Napa […]


Wine Club Management Webinar: Top 5 Tools for Success

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that […]