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Tasting Room Sales Webinar: Connect-Qualify-Convert

With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation.  In the “Tasting Room Sales Webinar: Connect-Qualify-Convert”, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With […]


Reopening Tasting Rooms also Opens Opportunities for Winery Hospitality Teams

Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement Specialist Shares Top Tips June 10, 2020 – San Francisco Bay Area After nearly three months of Shelter in Place for many, tasting room teams are welcoming back guests and preparing for safe visits. Consumers are craving exploration, focused […]


Ready to Up your Virtual Winery Experience Game? Top 5 Things to Do NOW

Leverage recorded video content before and after virtual events to reach new audiences and educate key contact groups! May 26, 2020 – Sandra Hess, founder of DTC Wine Workshops We have helped about 400 winery teams get setup with Virtual Winery Experiences since mid-March. A lot of time and effort […]


Tasting Rooms Reopen & Winery Teams Balance Virtual with Onsite Experiences

Winery teams across the US have many decisions to make today as tasting room reopening phases roll out across each state. DTC Wine Workshops Consulting Agency launches the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape” kicking off on May 19th at 10:00-12:00 PDT. This […]


Wine Club Design Webinar: Top 5 Tools for Long-Term Success

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided […]


Sandra Hess at UNIFIED: Path to Market for Smaller Wineries beyond the Tasting Room

UNIFIED Symposium Session Title: Path to Market for Smaller Wineries beyond the Tasting Room Sandra Hess, founder of DTC Wine Workshops is a confirmed speaker at UNIFIED Symposium in Sacramento. Session Description: With fewer personnel, limited resources and consolidated distribution channels, small wineries can face an uphill battle in getting […]