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DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn […]


DTC Wine Analytics: Leveraging your Intelligence Data in 2018

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way […]


DTC Wine Compliance: The Winning Formula

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a […]


DTC Wine Business Design: Creating an Integrated Action Plan

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by […]


POSTPONED: Wine Brand Ambassador Workshop SONOMA

Please note: we are moving this workshop to February 2018 and will open up ticketing end of November. We apologize for any inconvenience but are supporting our clients who are recovering from the fires. DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present two […]


DTC Wine Management Academy (4-PART SERIES)

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan […]


DTC Wine Holiday Sales Tips

Many of our clients experienced the greatest increase in e-Commerce sales last year between Black Friday and Cyber Monday as they leveraged segmented email and social campaigns to effectively reach target audiences with focused offers. We hope that you find these Holiday Sales Tips to be helpful as your team […]