Strategic Transformation in the J. Lohr DTC Wine Sales Channel


“Sandra Hess, DTC Wine Workshops, has been instrumental in guiding our team through a strategic transformation in the DTC wine sales channel. From updating our J. Lohr Wine Clubs program, to better defining our meaningful access points, to reinforcing our wine family story, to showcasing our small-lot wines, to assisting with implementation of mobile POS/CRM strategies, to improving overall channel engagement. This ideal blend of tools, talent and technology is helping us elevate our brand experience at every consumer touchpoint”.


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About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.