Grow Direct Wine Sales & Retain Loyal Customers

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Online Workshop

December 2016

Tasting Room Conversion Tools Workshop

December 20, 2016 @ 10:00 AM - 11:30 AM
$150.00

With over 8000 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. Each attendee…

Find out more »

January 2017

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

January 24, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

January 25, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

Tasting Room Conversion Workshop – TOP THREE TOOLS

January 26, 2017 @ 9:00 AM - 10:30 AM

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP…

Find out more »

February 2017

DTC Wine Strategy: Growth Planning in a Growth Industry

February 1, 2017 @ 9:00 AM - 10:30 AM

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

February 2, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

February 8, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

Branding for Direct Wine Sales Success

February 9, 2017 @ 9:00 AM - 10:30 AM

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and…

Find out more »

TOP FIVE Member Management Tools Workshop

February 15, 2017 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

Winery PR: Connecting the Message to Reach New Audiences

February 16, 2017 @ 9:00 AM - 10:30 AM

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

February 17, 2017 @ 9:00 AM - 10:30 AM

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you…

Find out more »

DTC Wine Compliance: The Winning Formula

February 22, 2017 @ 1:00 PM - 2:30 PM

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

Tasting Room Conversion Workshop – TOP THREE TOOLS

February 23, 2017 @ 9:00 AM - 10:30 AM

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP…

Find out more »

March 2017

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

March 1, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

Branding for Direct Wine Sales Success

March 14, 2017 @ 9:00 AM - 10:30 AM

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and…

Find out more »

TOP FIVE Member Management Tools Workshop

March 15, 2017 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

March 16, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

March 21, 2017 @ 9:00 AM - 10:30 AM

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you…

Find out more »

Winery PR: Designing a Content Driven Marketing Plan

March 21, 2017 @ 9:00 AM - 10:30 AM

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

March 22, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

March 28, 2017 @ 9:00 AM - 10:30 AM

Workshop Description: Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this 45-Minute Online Workshop Presenters: Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant. Workshop Key Take-Aways:   Finding and Retaining Talent for Your DTC Culture • Top five principles for…

Find out more »

DTC Wine Compliance: The Winning Formula

March 29, 2017 @ 1:00 PM - 2:30 PM

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

April 2017

DTC Wine Strategy: Growth Planning in a Growth Industry

April 5, 2017 @ 9:00 AM - 10:30 AM

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery…

Find out more »

Branding for Direct Wine Sales Success

April 6, 2017 @ 9:00 AM - 10:30 AM

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

April 6, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

DTC Wine Management Academy (4-PART SERIES)

April 11, 2017 @ 9:00 AM - 10:30 AM

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE APRIL 11TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made up of four…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

April 12, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

TOP FIVE Member Management Tools Workshop

April 19, 2017 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

April 27, 2017 @ 9:00 AM - 10:30 AM

Workshop Description:  Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this Online Workshop! Presenters:  Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant.  Workshop Key Take-Aways:  Finding and Retaining Talent for Your DTC Culture • Top five principles for helping staff…

Find out more »

May 2017

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

May 2, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

TOP FIVE Member Management Tools Workshop

May 17, 2017 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

Tasting Room Conversion Workshop – TOP THREE TOOLS

May 18, 2017 @ 9:00 AM - 10:30 AM

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session. The TOP…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

May 23, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

May 25, 2017 @ 9:00 AM - 10:30 AM

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you…

Find out more »

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

May 30, 2017 @ 9:00 AM - 10:30 AM

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage…

Find out more »

June 2017

DTC Wine Business Design: Creating an Integrated Action Plan

June 1, 2017 @ 9:00 AM - 10:30 AM

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

DTC Wine Strategy: Growth Planning in a Growth Industry

June 2, 2017 @ 9:00 AM - 10:30 AM

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery…

Find out more »

Winery PR: Designing a Content Driven Marketing Plan

June 6, 2017 @ 9:00 AM - 10:30 AM

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

June 7, 2017 @ 1:00 PM - 2:30 PM

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

Branding for Direct Wine Sales Success

June 8, 2017 @ 9:00 AM - 10:30 AM

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and…

Find out more »

TOP FIVE Member Management Tools Workshop

June 14, 2017 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

DTC Wine Compliance: The Winning Formula

June 21, 2017 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

June 29, 2017 @ 9:00 AM - 10:30 AM
$150.00

Workshop Description:  Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this Online Workshop! Presenters:  Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant.  Workshop Key Take-Aways:  Finding and Retaining Talent for Your DTC Culture • Top five principles for helping staff…

Find out more »

July 2017

TOP FIVE Member Management Tools Workshop

July 12, 2017 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

July 18, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

Top 5 Tools for Connecting Wine Consumers to your Brand

July 19, 2017 @ 9:00 AM - 10:30 AM
$150.00

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what…

Find out more »

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

July 20, 2017 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your…

Find out more »

August 2017

DTC Wine Compliance: The Winning Formula

August 10, 2017 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2017

August 15, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from 2016 and 2015 to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable as you design your…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

August 17, 2017 @ 9:00 AM - 10:30 AM
$150.00

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you…

Find out more »

DTC Wine Management Academy (4-PART SERIES)

August 23, 2017 @ 9:00 AM - 10:30 AM
$495.00

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE AUGUST 23rd. Ideal for any winery manager responsible for direct sales, tasting room and club management, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series…

Find out more »

TOP FIVE Member Management Tools Workshop

August 23, 2017 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

September 2017

DTC Wine Strategy: Growth Planning in a Growth Industry

September 6, 2017 @ 9:00 AM - 10:30 AM
$150.00

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery…

Find out more »

Winery PR: Designing a Content Driven Marketing Plan

September 7, 2017 @ 9:00 AM - 10:30 AM
$150.00

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a…

Find out more »

Tasting Room Conversion Workshop – TOP THREE TOOLS

September 8, 2017 @ 9:00 AM - 10:30 AM
$150.00

With over 9069 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the latest tips and best practices for converting first-time visitors to BOTH repeat customers and online buyers. Learn how successful wineries are converting qualified visitors into long-term club members in this informative workshop session. The TOP…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

September 13, 2017 @ 9:00 AM - 10:30 AM
$150.00

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

Find out more »

Branding for Direct Wine Sales Success

September 14, 2017 @ 9:00 AM - 10:30 AM
$150.00

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and…

Find out more »

TOP FIVE Member Management Tools Workshop

September 20, 2017 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

September 26, 2017 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your…

Find out more »

DTC WINE SALES: Holiday Sales Prep Workshop

September 27, 2017 @ 1:00 PM - 2:30 PM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY TO BUY. Set up a series of promo codes that will transform…

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DTC WINE SALES: Holiday Sales Prep Workshop

September 28, 2017 @ 9:00 AM - 10:30 AM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY…

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DTC Wine Analytics: Leveraging your Intelligence Data

September 28, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as…

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October 2017

DTC Wine Compliance: The Winning Formula

October 11, 2017 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

DTC WINE SALES: Holiday Sales Prep Workshop

October 11, 2017 @ 1:00 PM - 2:30 PM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY…

Find out more »

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

October 12, 2017 @ 9:00 AM - 10:30 AM
$150.00

What is the difference between a Brand Ambassador and a Spokesperson?  By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic,…

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NEW DATE! Holiday Wine Sales Prep Workshop

October 17, 2017 @ 1:00 PM - 2:30 PM
$200.00

DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY…

Find out more »

TOP FIVE Member Management Tools Workshop

October 18, 2017 @ 9:00 AM - 10:30 AM
$150.00

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

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DTC Wine Analytics: Leveraging your Intelligence Data

October 19, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017 and 2018. In this informative workshop session, you will learn WHICH data sources are most valuable as…

Find out more »

November 2017

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

November 1, 2017 @ 9:00 AM - 10:30 AM
$150.00

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage…

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Branding for Direct Wine Sales Success

November 2, 2017 @ 9:00 AM - 10:30 AM
$150.00

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. The registration fee for this live workshop is $150 per attendee. REGISTER HERE Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for…

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Top 3 Marketing Tools for Creating Lifetime Wine Buyers

November 7, 2017 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your…

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DTC Wine Strategy: Growth Planning in a Growth Industry

November 9, 2017 @ 9:00 AM - 10:30 AM
$150.00

Your odds of growing successfully increase by 50% if you plan*. Developing a growth plan based on 2 or 3 specific objectives in the wine sales and marketing arenas should be an annual exercise. Growth examples can include the launch of a new brand, a larger tasting room, events venue, more staffing, wine club targets, online sales targets, etc. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery…

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DTC Wine Management Academy (4-PART SERIES)

November 13, 2017 @ 1:00 PM - 2:30 PM
$595.00

Sandra Hess, founder of DTC Wine Workshops, presents the “DTC Wine Management Academy” a four-part series KICKING OFF ONLINE November 13th. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes four online workshops, a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine Sales Academy Certificate from DTC Wine Workshops. The series is made…

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TOP FIVE Member Management Tools Workshop

November 15, 2017 @ 9:00 AM - 10:30 AM

This workshop is presented by Dina L Northcutt, former DTC Programs Coordinator at Chateau Montelena. Dina specializes in business process improvements and works with winery management teams to develop solutions for building effective wine clubs and retaining loyal members. As consumer demand continues to shape how wineries are offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina…

Find out more »

DTC Wine Business Design: Creating an Integrated Action Plan

November 16, 2017 @ 9:00 AM - 10:30 AM
$150.00

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University…

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December 2017

DTC Wine Compliance: The Winning Formula

December 5, 2017 @ 1:00 PM - 2:30 PM
$150.00

Now that wineries throughout the nation can ship wine direct to consumer to up to 44 states, the flood gates have opened. The value of wines shipped Direct-to-Consumer exceeded $2 Billion in 2016 and many winery teams are shifting sales efforts from traditional three-tier distribution models to more of a balance with Direct-to-Consumer sales. In this hands-on workshop, Jenni Linteo will provide the TOP THREE tools for building a compliant direct to consumer wine business…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

December 6, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable…

Find out more »

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

December 12, 2017 @ 10:00 AM - 11:30 AM
$150.00

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your…

Find out more »

DTC Wine Analytics: Leveraging your Intelligence Data in 2018

December 13, 2017 @ 1:00 PM - 2:30 PM
$150.00

Are you ready to dig in to your data from the past two years to plan more strategically for next year? What can your data tell you about WHO your customers are and HOW they want to connect with you? Learn how to leverage your data in a meaningful way to grow direct wine sales and retain loyal customers in 2017. In this informative workshop session, you will learn WHICH data sources are most valuable…

Find out more »

January 2018

DTC Wine Management Series (4-Part Workshop)

January 31, 2018 @ 1:00 PM - 2:30 PM
$595.00

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the…

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February 2018

International Direct Wine Sales Workshop

February 13, 2018 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive…

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Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

February 15, 2018 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making…

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March 2018

Winery Marketing: Direct Consumer Insights & Analytics

March 15, 2018 @ 10:00 AM - 11:30 AM
$150.00

Winery Marketing: Direct Consumer Insights & Analytics This workshop explores and reveals why customer insights and analytics are so crucial to improving a winery’s marketing and sales efforts. Host Taylor Eason, President of Cork & Fork Digital Media, will show how to develop a data analytics strategy to create a data-driven culture, offer case studies for how data can reveal opportunities to grow business in both the tasting room and in e-Commerce, and provide tools…

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April 2018

International Direct Wine Sales Workshop

April 10, 2018 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive…

Find out more »

DTC Wine Management Academy (4-Part Webinar Series)

April 11, 2018 @ 1:00 PM - 2:30 PM
$595.00

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! In today’s competitive direct to consumer wine business climate, a “one-size-fits-all” approach to wine sales and consumer engagement doesn’t deliver results. DTC managers need to apply proven methods and best practices when developing strategic sales and marketing plans. DTC Wine Workshops founder, Sandra Hess, presents the “DTC Wine Management Academy” ideal for any winery manager responsible for direct sales…

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Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

April 25, 2018 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re…

Find out more »

May 2018

Winery Marketing: Direct Consumer Insights & Analytics

May 17, 2018 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Winery Marketing: Direct Consumer Insights & Analytics Webinar. Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your…

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July 2018

DTC Wine Management Academy(4-Part Workshop)

July 10, 2018 @ 10:00 AM - 11:30 AM
$595.00

REGISTER HERE  for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th &…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

July 31, 2018 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering…

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August 2018

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

August 30, 2018 @ 10:00 AM - 11:30 AM
$150.00

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing…

Find out more »

September 2018

Winery Marketing Webinar: Direct Consumer Insights & Analytics

September 20, 2018 @ 10:00 AM - 11:30 AM
$150.00

Winery Marketing Webinar: Direct Consumer Insights & Analytics Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is…

Find out more »

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

September 26, 2018 @ 10:00 AM - 11:30 AM
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools.…

Find out more »

November 2018

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan

November 7, 2018 @ 10:00 AM - 11:30 AM
$150.00

DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to…

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January 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

January 14, 2020 @ 9:00 AM - 10:30 AM
$150.00

Tasting room staff will get hands-on tools and best practices in this expert webinar training program.

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Direct Wine Telesales & Account Management Webinar

January 21, 2020 @ 10:00 AM - 11:30 AM
$150.00

Winery teams will learn how to sell wine over the phone and better retain customers in this direct wine telesales web training program.

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

January 28, 2020 @ 10:00 AM - 11:30 AM
$150.00

Wine club managers will get hands-on training and learn how to develop more effective membership offerings that better connect with today's wine consumer.

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February 2020

DTC Wine Management Academy (4-Part Web Training)

February 4, 2020 @ 10:00 AM - 11:30 AM
$595.00

Winery owners and managers will get hands-on training for how to build a direct to consumer sales strategic plan, manage DTC sales channels and build long-term consumer engagement strategies. 4-Part Web Training Program designed for direct sales teams.

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March 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

March 3, 2020 @ 9:00 AM - 10:30 AM
$150.00

Tasting room teams will get hands-on training in this expert webinar program.

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Direct Wine Telesales & Account Management Webinar

March 10, 2020 @ 10:00 AM - 11:30 AM
$150.00

Direct wine sales teams get hands-on phone sales training in this expert webinar.

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September 2021

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar)

September 22 @ 1:00 PM - 2:30 PM
$400.00

DTC Wine Sales Training: Developing All-Star Teams (2-Part Webinar) is ideal for any winery manager responsible for direct wine sales, hospitality management, guest services, events, membership, and/or training programs. With over 11,045 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is the key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine…

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