DTC Wine Case Study Series Episode #11 – “ROI of using Benchmarking Software to Grow Direct Wine Sales featuring Talley Vineyards and Community Benchmark”
July 26, 2018. In the eleventh episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops interviewed Alyssa Ball, DTC Manager at Talley Vineyards and John Keleher, the founder of Community Benchmark software to learn how the solution helps winery teams uncover opportunities by benchmarking key metrics against peer sets within a specific wine region. Learn how winery teams across California are leveraging benchmarking tools in this educational video case study.
DTC Wine Case Study Series Episode #10 – “ROI of using Telesales Services to Grow Direct Wine Sales featuring Cornerstone Vineyards and VinoPro”
July 11, 2018. In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops interviewed Sonyia Grabski, VP of Sales & Marketing at Cornerstone Cellars and Donnie Varner, Senior VP of Sales at VinoPro Telesales Services to uncover the true ROI of calling winery customers. How can a variety of wineries leverage telesales services to grow direct sales and also stay better connected? Find out in this educational video case study.
DTC Wine Case Study Series Episode #9 – “ROI of Outsourcing Shipping and Fulfillment Services featuring Miner Family Winery and Copper Peak Logistics”
May 22, 2018. In our ninth episode of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops met with Laila Subaie, Director of DTC Operations at Miner Family Winery and Dave Dobrow, VP of Business Development and Marketing at Copper Peak Logistics to uncover the true ROI of outsourcing shipping and fulfillment services. How can a family winery grow direct sales and better support a national audience of brand loyalists? Find out in this informative case study.
May 24, 2017 Sandra Hess, founder of DTC Wine Workshops, interviewed Melissa Leiter in this introductory webinar. Melissa Leiter, owner of New Vines Marketing and a member of the DTC Consultant Network, is an inbound marketing specialist supporting small to mid-size wineries. In this introductory webinar, Melissa gives tips on how to win with social media marketing and email marketing campaigns.
April 6, 2017 Winery teams: what is the true ROI of using WineDirect fulfillment services when selling wine direct to consumers nationally? Find out in this informative direct wine sales case study. Sandra Hess, founder of DTC Wine Workshops, met with Kori DeVries, Direct to Consumer Manager, Zaca Mesa Winery and Jim Agger, Vice President of Business Development, WineDirect to understand how outsourcing fulfillment to WineDirect has increased direct wine sales to consumers nationally and also helped with retention of 3000 club members.
November 21, 2016 Sandra Hess, founder of DTC Wine Workshops, meets with DTC Consultant Network Member Kevin Smith to learn more about how he supports wineries as a Strategic Planning consultant. On top of serving as the Business and Marketing Director at Fresno State’s 6,500 case Winery and lecturing in Winery Business and Marketing courses, Kevin extends his university responsibilities into the local wine industry through research, student internships and consulting. Kevin shares Strategic Planning Tips or Direct Wines Sales Growth Success in this informative webinar.
October 4, 2016 Cynthia shares TOP FOUR KEYS FOR SUCCESS in Winery Accounting and Operations in this introductory webinar. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as well as management of fiscal activities. Cynthia Beebout is an effective and inspirational leader with an outstanding track record of increasing profits, maximizing marketing efforts and growing case volumes.
September 22, 2016 Hear latest trends and best practices on “Winery Loyalty Management” and “Brand Development” from Kevin Smith, Business & Marketing Director Fresno State Winery, Professor at the Wine Business Program and member of the DTC Consultant Network.
August 16, 2016 DTC Consultant Network member, Stacie Jacob shares latest case studies and best practices around how to leverage Winery PR and Marketing to attract new audiences and strengthen brand value in this Introductory Webinar.
February 1, 2016 DTC Consultant Network member, Patty Ross shares DTC Wine Marketing and E-Commerce Best Practices in this informative Introductory Webinar. Patty is the newest member of the DTC Consultant Network and brings a wealth of knowledge in the areas of direct to consumer wine sales and marketing best practices.
January 7, 2016 DTC Consultant Network member, Dina L Northcutt presents tips for improving your winery operations and wine club processes in this informative webinar. Dina works with winery operation teams to identify where a winery is losing money, time and materials, then rewrites the process, offering a strategic plan to streamline functionality. She also analyzes data to uncover opportunities for improvement, as well as solutions for building wine clubs and retaining members.
November 19, 2015 DTC Consultant Network member, Carl Giavanti, presents Winery PR & Media Outreach best practices in this Introductory Webinar. To learn more about Carl’s services, visit his website HERE.
September 24, 2015 DTC Consultant Network member, Ken Majer, presents best practices on leadership development. Author of four books on value-based corporate culture and leadership values. His work enables business leaders to build powerful and practical strategic plans based on a foundation of shared core values. Majer has been a successful management consultant and senior executive for over 30 years.
June 2, 2015 Sandra Hess, founder of DTC Wine Workshops, was interviewed at a StartUp Grind Google Talk in Marin, California on “The Evolution of Direct to Consumer Wine Sales” in the United States.
April 29, 2015 DTC Consultant Network Member, Ryan Clark presents “Winery Marketing to Grow Direct Sales” in this Introductory Webinar. Ryan shares best practices for email marketing campaigns and provides tips on how to increase repeat sales while nurturing loyal customer relationships in this half hour introductory webinar.
April 1, 2015 Sandra Hess interviews Randy and Brooke Hester of Lightning Wines in Napa, California to learn how this family wine brand is engaging with consumers throughout the nation. Learn about their journey from Texas to California and their “Texafornia” Style Wines.
November 21, 2014 DTC Consultant Network Member, Christopher Huber, shares Savvy Selling and Direct Wine Sales Strategies in this Introductory Webinar.
November 20, 2014 DTC Consultant Network Member, Nick Karavidas, shares top three Direct Wine Brand Strategy tips in this introductory webinar.
November 19, 2014 DTC Consultant Network Member, Mitch Tarr, shares top Email Marketing and Customer Retention tips in this Introductory Webinar.
November 7, 2014 DTC Consultant Network Member, Janet Majors, shares best practices for Digital Marketing Strategy in this Introductory Webinar.
October 2, 2014 DTC Consultant Network Member, James Davenport, shares best practices for getting an e-commerce winery website ready for the Holidays.
September 16, 2014 DTC Consultant Network Member, Hilarie Larson, shares insights on Member Retention for wineries selling Direct to Consumer in this Introductory Webinar.