DTC Training Academy

Online Webinar Series and Onsite Staff Training

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DTC Consultant Network

16 Specialists Serving Wineries Nationally

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DTC Group Seminars

Industry Events & Association Meetings

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E-Commerce Management

Online Store Management & Promotion Services

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About Us

DTC Wine Workshops provides direct to consumer wine sales consulting services, project management work and training tools to help wineries of all sizes grow direct sales, retain loyal customers and expand brand awareness. We have partnerships with technology companies supporting wineries to provide instruction and support using an ideal blend of technology and processes. The DTC Consultant Network is a group of 16 specialists serving wineries throughout the nation. We meet for a monthly roundtable discussion to share lessons learned around DTC Wine Sales & Customer Retention and also stay up to date on technology tools to grow direct sales.

Whether you are setting up a new DTC sales division, need your staff trained on DTC tools and processes or want to augment your team on a project-by-project basis, we are here to help.


Sandra Hess, Founder and Lead Consultant

Sandra Hess is a specialist in DTC sales strategy, E-commerce and CRM as well as process improvements to retain loyal customers and expand brand awareness. Sandra oversees the DTC Consultant Network, serves as a member of the DTC Wine Symposium steering committee and speaks at industry events.  FULL BIO

Kimberly Pratt, Director of Marketing

Kimberly Pratt has 20 plus years experience, in the field of communications and marketing. Kimberly was tasting room manager for Twisted Oak Winery in Vallecito, California.  As Director of Marketing, Kimberly is thrilled to marry her passion for wine with her talent for effective communications and marketing. FULL BIO

 Christian Gutierrez, Administrative Assistant

Christian supports DTC Wine Workshops as an administrative assistant and provides CRM  and project management services. With a background in graphic design and customer service, Christian strengthens customer relationships and lends an extra hand as needed.



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SVB on Wine – Tasting Room Survey May 2015

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