[June 26, 2025 – Sandra Beals] Today, I introduce the Wine Business Success Series: Community-Building. When I help winery teams go from good to great with proven methods and tools, this is an essential aspect of the Strategic Plan. Today’s connected consumer chooses to reinvest time and finances with brands […]
[May 21, 2025 – Sandra Beals] Designed for winery teams of all sizes and across all regions in the US, the “Direct Wine Biz: 90 Day Sales Boost Consulting Package” will increase direct sales and consumer contact lists over the course of three months. Sandra Beals, founder of DTC Wine Workshops […]
[January 28, 2025 – Sandra Beals] Greetings Winery Teams! Ready to go from good to great in 2025? Make every consumer engagement count with the 2025 DTC Wine Biz Optimization Audit. Take ownership of these top five proven methods and get your leadership team on the same page about priorities. […]
[December 4, 2024 – Sandra Beals] What is a Business Blind Spot you ask? A “blind spot” in business refers to an area of a company’s operations or performance that is not fully understood or recognized, often representing a weakness or vulnerability that could significantly impact the business but goes […]
[August 29, 2024 – Sandra Beals] Winery owners in the US are experiencing the most competitive time in history to sell wine direct to consumer. Wine consumers are being a bit more conservative with how they spend their time and finances as we wrap up this summer season. Today, every […]
[July 31, 2024 – Sandra Beals] High performing hospitality teams actively care for the tasting room, even on the slowest days. Guests should see the staff polishing glassware in between visits to their table, tasting bar space, etc. Guests should not see staff sitting with their cell phone, making personal […]
[June 27, 2024 – Sandra Beals] The US Wine Industry is certainly experiencing some shifts as distributor consolidation and increased direct wine competition continues to play out. There are 11,691 wine brands across the nation today, representing about 400 more than in 2021, according to the Wines Vines Analytics Winery […]
[April 23, 2024 – Sandra Beals] In today’s competitive direct wine space, successful wine brands must have a laser-focused sales and marketing strategy in place to remain relevant. It pains me to hear winery leadership teams share that they simply don’t need a direct sales strategic plan. That sentiment may […]
[March 28, 2024 – Sandra Beals] In 2023, I shared a “Good to Great Blog Series” to showcase how our top-performing winery clients leverage the ideal blends of talent, tools, and technologies to grow their direct business. In today’s blog article, I share “Direct Wine Sales – Top 10 Mistakes […]
[February 29, 2024 – Sandra Beals] How do high-performing winery teams across the nation, increase visitation, grow consumer contact lists and build brand loyalists year after year? At DTC Wine Workshops, we teach every member of the direct to consumer team to focus on the second sale and beyond to […]
[January 24, 2024 – Sandra Beals] A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery […]
[December 27, 2023 – Sandra Beals] Our clients have much to celebrate as we wind down a year focused on strengthening and building in the direct wine space. I am pleased to share these 2023 Direct Wine Sales Key Learnings. We worked together to build “Wine Consumer Journey Maps” in […]
[November 29, 2023 – Sandra Beals] As our clients prepare for 2024 visitation, now is the time to rethink the WHY behind winery events. Today, most wine brands don’t have the luxury of hosting the same event five years in a row as loyalists want to be intrigued and inspired […]
[October 26, 2023 – Sandra Beals] The luxury market is undergoing a significant transformation as it adapts to the growing spending power of Gen Z consumers. Along with Millennials, these individuals accounted for “the entire growth of the luxury market in 2022,” according to Bain & Company, and are predicted to […]
[September 28, 2023 – Sandra Beals (NOT AI)] As the direct to consumer wine space has evolved over the past 10-12 years, we have helped leadership teams develop organizational structures, customized training programs, training manuals, hospitality service standards, and standard operating procedures. In doing this work, we walk business stakeholders […]
