Direct Wine Sales Blog


4 Digital Marketing Tips for Engaging with Wine Consumers

Guest Blog Post Featuring Laura Perret Fontana, Digital Wine Marketing Strategist & Member of the DTC Consultant Network 4 WAYS THAT BRANDS ARE USING DIGITAL MEDIA TO ENGAGE WITH WINE CONSUMERS How much time do YOU spend online? The U.S. consumer spends on average 24 hours a week!* With this […]


2019 Winery Mystery Shop Services

We are scheduling shoppers at winery properties throughout the nation in 2019!  Build effective direct to consumer sales and marketing strategies by leveraging the mystery shopper scorecard results as well as expert recommendations.  DTC Wine Workshops consulting agency supports wineries throughout the nation in the areas of Strategic Planning, Technical […]


Top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season

Does your Winery DTC Team have a Plan in Place to Reward and Recognize Brand Loyalists during the Holidays? Get the top 5 Tips for Rewarding Wine Brand Loyalists this Holiday Season! We know the drill….DTC sales and marketing managers need to release Holiday Gifting Campaigns by October 15th to […]


DTC Wine Workshops Celebrates 5 Year Anniversary

Castro Valley, CA – July 30, 2018 Today, DTC Wine Workshops consulting agency celebrates five years of serving winery teams throughout the United States, Canada and Australia. Heartfelt gratitude goes out to our clients and partners as each person has made this journey an incredible one. From day one, our […]


Direct Wine Sales Case Studies #10 and #11

Direct Wine Sales Case Study #10 – July 11, 2018. What is the true return investment (ROI) when a wine brand uses telesales services to grow direct wine sales and convert customers to loyal club members? In the tenth episode of the DTC Wine Case Study Series, Sandra Hess, founder of […]


DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs!

DIRECT WINE SALES: It’s time to RETHINK Loyalty Programs! Sandra Hess, founder, DTC Wine Workshops Consulting Agency June 26, 2018 There are two BIG CHALLENGES in direct to consumer wine sales today that I hear about in almost every wine region when presenting workshops and working with clients. Challenge #1 […]


How are Wine Brands Engaging with Today’s Wine Consumer?

How are Wine Brands Engaging with Today’s Wine Consumer? At DTC Wine Workshops, this question comes up on a weekly basis among our winery clients across the nation. Wine consumer engagement trends have disrupted the wine industry for the past decade as enthusiasts can now visit a tasting room about […]