How are Wine Brands Engaging with Today’s Wine Consumer? At DTC Wine Workshops, this question comes up on a weekly basis among our winery clients across the nation. Wine consumer engagement trends have disrupted the wine industry for the past decade as enthusiasts can now visit a tasting room about […]
As direct to consumer wine sales throughout the US continue to grow at a pace of 10-25% year over year, we know that wine club competition today is more fierce than ever. I encourage direct wine sales team members to gather together and update strategic sales & marketing plans by […]
While email is still the number one communication method chosen by club members surveyed among our clients throughout the US this past year, we also know that open and click-through rates from this important customer segment continue to decline. With over 9000 wine brands competing for wine consumer attention across […]
Today, I have the pleasure of introducing Stefani Ginotti to the DTC Consultant Network. With close to three decades of coaching and consulting experience, Stefani Ginotti is a proven leader within the greater Sacramento area and the California wine industry. Her expertise is focused on discovering business efficiencies that can be […]
What do we know about wine consumer trends when it comes to Mobile E-Commerce? Executives from Wine.com held their eight annual Growth Summit in Sonoma a few weeks ago in which they shared key wine consumer buying trends and insights. Total sales across the Wine.com platform reached over $100 million […]
According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]
DTC Wine Symposium Sessions Announced – January 17th & 18th Concord, CA As I am gearing up to moderate a session on “360-Degree Customer Views and Leveraging CRM data” at the DTC Wine Symposium on January 17th at 11:00 in Concord, CA, I have taken time to review the final […]
DTC Wine Workshops welcomes Adam Ivor, newest member of the DTC Consultant Network and co-founder of Gliding Eagle Incorporated. Adam advises winery teams around International Direct to Consumer Wine Sales Solutions and Evolving Global Distribution Strategies. Adam will be joining DTC Wine Workshops founder, Sandra Hess, to deliver four webinars in 2018. Find out […]
