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November 2018

Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”

November 16 @ 9:00 AM - 5:00 PM
River Terrace Inn, 1600 Soscol Avenue
Napa, CA 94559 United States
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Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine sales and marketing is imperative…

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Wine Consumer Data Collection Workshop Napa

November 28 @ 8:30 AM - 12:30 PM
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558 United States
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Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be beginning to enhance your data…

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December 2018

Winery Marketing: Direct Consumer Insights & Analytics

December 4 @ 10:00 AM - 11:30 AM
Online Webinar CA United States

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key…

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Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa

December 6
Santa Rosa, CA 95404
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Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key insights supporting winery teams across…

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January 2019

Sandra Hess “Top 5 Wine Consumer Engagement Strategies” Presentation at Hill Country Wine Symposium Texas

January 9, 2019 @ 10:30 AM - 12:00 PM
Horseshoe Bay Resort TX 78657 United States + Google Map

Sandra Hess, DTC Wine Workshops will present "Top 5 Wine Consumer Engagement Strategies" at the 5th Annual Hill Country Wine Symposium on January 9th at 10:30 - Horseshoe Bay Resort, Horseshoe Texas. Sandra will share top 5 wine consumer engagement strategies and instruct attendees on how to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite qualified customers back in more…

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