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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT
Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE Topics include: How…
Find out more »DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan
DIGITAL BOOTCAMP: 5 Steps for Developing a Digital Marketing Plan Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing. The wine business is a very competitive marketplace, and exploring new marketing avenues is crucial to growing retail traffic and e-commerce sales. Smart companies must consider all the powerful tools now available and use them wisely. This real-world, information-packed workshop teaches how to use digital marketing to connect with customers when and…
Find out more »Wine Club Design Webinar: Top 5 Tools for Wine Club Success
Wine Club Design Webinar: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and appealing membership options to convert…
Find out more »Advanced Wine Sales Seminar Napa – Sandra Hess joins the “The Seminar Group”
Sandra Hess, founder of DTC Wine Workshops and direct wine sales expert will be joining experts at The Seminar Group to hands-on seminars on "Winery E-Commerce Best Practices" and "Effective Wine Sales Programs". Advance registration is required and this event will sellout so be sure to get your ticket early. Seminar Overview The business of wine has never been more competitive than it is today, and is becoming increasingly competitive. Staying on top of wine sales and marketing is imperative…
Find out more »Sandra Hess “Staff Training” Panelist at WIN Expo Santa Rosa
Investing in Staff Training: The Big Return Why do some wineries excel at direct sales and achieve well-above average results while others struggle to maintain? According to the 2017 VinQuest Tasting Room Survey, the most glaring distinction between tasting rooms and wine clubs that performed beyond the average and those that didn't was their level of commitment to staff training. Sandra Hess, founder of DTC Wine Workshops, will support the panel discussion with her key insights supporting winery teams across…
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