Grow Direct Wine Sales & Retain Loyal Customers

Latest Past Events

DTC Wine Sales Training: Developing All-Star Teams (2-Part Web Training)

"DTC Wine Sales Training: Developing All-Star Teams" is ideal for winery managers responsible for direct wine sales, hospitality management, membership, events, and/or training programs. With over 11,000 US wine brands competing for the attention of wine enthusiasts today, time is now the #1 commodity of most luxury wine consumers. How winery teams make guests feel is a key differentiator when developing high-performing hospitality professionals. Sandra Hess, founder of DTC Wine Workshops and Wine Consumer Engagement […]


2023 Wine Consumer Journey Mapping Workshop

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Wine Consumer Journey Mapping is an essential function in today's competitive direct wine sales landscape. Finish the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, […]


Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hyatt Regency Sonoma Wine Country 170 Railroad Street, Santa Rosa

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. "Leveraging DTC Wine Sales Insights to Grow Sales Nationally" conference session on May 11th @ 11:00-11:45. REGISTER HERE. This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales data can provide insights to open new points of distribution more effectively and efficiently. Attendees will learn how to create a more focused annual sales […]