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Wine Club Management Webinar: Top 5 Tools for Success
REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for:…
Find out more »SAVE THE DATE! Wine Consumer Data Collection Workshop Napa
Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) for another workshop presentation. The location is TBD and ticketing will go live the week of March 26th. SAVE THE DATE for Wednesday, June 20th 2018 8:30 - 12:00 Napa or Sonoma. Workshop Topic: Best Practices for Collecting Wine Consumer Data Presented by: Sandra Hess, founder DTC Wine Workshops Overview: Returning customers spend on average 67% more than first-time customers…
Find out more »Direct Wine Telesales & Account Management Webinar
Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success and execute an…
Find out more »DTC Wine Management Academy(4-Part Workshop)
REGISTER HERE for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q3 2018 series are: July 10th, 17th, 24th & 31st. Each workshop takes place…
Find out more »Wine Club Design & Structure: Top 5 Tools for Wine Club Success
Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. In this hands-on…
Find out more »Winery Marketing: 5 Steps for Developing a Digital Marketing Plan
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…
Find out more »Winery Marketing: Direct Consumer Insights & Analytics
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your…
Find out more »Winery Marketing: 5 Steps for Developing a Digital Marketing Plan
Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…
Find out more »DTC Wine Management Academy (4-Part Workshop)
REGISTER HERE for the DTC Wine Management Academy DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q4 2018 series are: November 14, 21, 28 and December 5. Each workshop takes…
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