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July 2018

Direct Wine Telesales & Account Management Webinar

July 19 @ 10:00 AM - 11:30 AM
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

July 25 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering a variety of visitor options.…

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August 2018

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

August 7 @ 8:30 AM - 12:00 PM
Helwig Vineyards & Winery, 11555 Shenandoah Road, Plymouth, CA 95669
Plymouth, CA 95669 US
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$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

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DTC WINE SALES ROADSHOW: Lodi and Clarksburg Wineries

August 8 @ 8:30 AM - 12:00 PM
Wine & Roses, 2505 West Turner Road, Lodi, CA 95242
Lodi, CA 95242 US
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$30.00

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists: Stefani Ginotti, a former…

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Wine Club Design & Structure: Top 5 Tools for Wine Club Success

August 16 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. REGISTER HERE  …

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Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

August 30 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…

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September 2018

Winery Marketing: Direct Consumer Insights & Analytics

September 20 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your…

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November 2018

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

November 7 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…

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DTC Wine Management Academy (4-Part Workshop)

November 14 @ 10:00 AM - 11:30 AM
$595

REGISTER HERE for the DTC Wine Management Academy  DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Certificate of Completion Online workshop dates for the Q4 2018 series are: November 14, 21, 28 and December 5. Each workshop takes…

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