DTC Wine Workshops is pleased to share latest testimonials from satisfied clients throughout the nation. Our clients have learned best practices for growing direct wine sales, expanding brand awareness, retaining loyal customers and leveraging the right tools and technologies.

"Sandra - thank you so much for yesterday's presentation and discussion. The content was very relevant and timely, as well as engaging and very helpful."

Kelly Harden
Loyalty & Membership Manager



"Thank you for coming to DAOU and sharing your knowledge with us. There were some great takeaways from our workshop sessions that I plan on implementing to increase our wine club retention and continue to evolve our membership as a whole."

Sara Johnson
Wine Club Manager
DAOU Vineyards & Winery






"Working with Sandra through our Vin65 integration was crucial to our success. Her insight helped us stream line our Direct to Consumer business and really helped us reach that next level. She is a great resource and I very much recommend her. Shes also one heck of a karaoke singer."

Chris Brundrett
William Chris Vineyards




"Sandra - It was so nice meeting you last week. You're class was super informative and I hope to experience more of your lectures/ workshops to come."

Lindsay A. Borenstein, CS
Manager - Wine and Beverage Operations
The Culinary Institute of America






"The Calaveras Winegrape Alliance has been working with Sandra Hess and DTC Wine Workshops for approximately three years. Sandra worked with a few of our local wineries individually and provided exceptional education in regards to building their brand, increasing sales and streamlining their efficiency. The individual wineries were so happy with their results that our wine alliance organization developed a plan to implement a series of workshops for our winery members. What I appreciate the most about Sandra is that she does not cookie-cutter her presentations. She has really taken the time to research our unique region, secret shop our wineries to get a feel for the tasting room experience and has talked with a number of wineries and their staff before preparing a lecture or educational workshop that was custom tailored to our region, where we are today in terms of growth and market share and where we want to be in the future. She has been an invaluable resource and advocate for our small growing wine region." 

Shelby French
Executive Director
Calaveras Winegrape Alliance



"Sandra - Thank you again for a wonderful presentation at the CANVAS event this morning. I found your content to be very interesting and helpful. I look forward to sharing it with my team."

Sonya Thurston
Wine Educator
Joseph Phelps Vineyards

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"Sandra was a key partner for us through our Vin65 integration.  She helped us lay the foundation for our CRM strategy, to have a true 360 degree view of our customers across all of our on-property experiences.  She is incredibly diligent and goes above and beyond for her clients, to ensure their success. Thank you Sandra for all of your help!"

Lisa Kalfus
VP Marketing
WENTE Family Estates





"Quady Winery worked with Sandra Hess from October 2016 to May 2017, helping us develop and implement a marketing strategy.  She shared invaluable expertise in DTC marketing, specifically in the areas of Customer Touch-Point scheduling and Vin65 implementation / migration. Sandra is very well organized, efficient, hard-working, and a great communicator."

Andrew Quady
Quady Winery




"Our team worked with Sandra Hess of DTC Wine Workshops through a re-imaging phase of our company.  Sandra was invaluable in looking at our data and giving us new insights in how to think about and use it for both ourselves and our customers advantage.  She evaluated our business and brought new insights into how we could improve our customer experiences. Sandra understands how wineries can best treat their customers and has great insights into the world of DTC sales."

Bruce Devlin
Ballentine Vineyards





"We are a small winery in Murphys, which is a town that is gaining interest and getting busier every year in Calaveras County. We reached a crossroads where our sales techniques weren’t meshing with the increased business and needed help refreshing our team training. Frequently we research sales techniques but find that they don’t suit our needs since we are so small and specialized. Sandra tailored the workshop specifically to us and reenergized our team. She gave us wonderful insight into sales tactics and wine club management that were supported by extensive market research. It is one thing to just be on the pulse of the business (which Sandra definitely is!) but to have statistics, figures and real-life examples to support her training is unique. We look forward to working with her again in the future!"

Jewelie Jukich
Tasting Room Manager
Milliaire Winery



"Hi Sandra - Thank you for a great and informative workshop yesterday. It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting."

Ian Dooley
Tasting Room Manager
VIADER Napa Valley







"Sandra, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!"

Emily Smith
Director of Consumer Sales
Long Meadow Ranch

long meadow ranch




"Sandra, I wanted to send a quick note of thanks to you for your presentation at the Napa Valley Hospitality Forum today!  I got a lot out of it, and really appreciated your time and efforts."

Jenn Rossi
Director of Consumer Sales
Miner Family Wines





"Thank you for taking the time this morning and recap the first part of the DTC Wine Management Academy Workshop Session -  that was AWESOME.  I really enjoyed today’s class as we are going to start using VIN65 and you gave us great tools on how to be more proactive on collecting our guest information and what is more important  - leverage the information! Looking forward to our next class.

Susanna Marin
Estate Tasting Room Manager
WENTE Family Estates






"Hello Sandra, I want to thank you for the very useful DTC Brand Ambassador workshop last week at Los Alcobas.  I was attending doing double duty.  I’m both the Director of Hospitality at Burgess Cellars, and also the Napa/Sonoma brand ambassador for Women of the Vine & Spirits alliance.  I had attended with the WOTVS media director, and we both reflected how applicable your strategies and suggestions will be for us."

Elizabeth Miller
Director of Hospitality
Burgess Cellars





"Sandra, I attended your workshop and wanted to take an opportunity to reach out and thank you for a great seminar. Your workshops and online studies are such a great way to get insight. If you find yourself offering another seminar in Paso Robles or the local area I will be sure to attend."

Melissa Swanson
Sales and Marketing Manager
Alta Colina Winery




"The Stay Connected Workshop is a great way to stay connected with current trends in the DTC world, which is always changing. Sandra brings some heat with lots of examples and tactics / strategies to essentially help wine professionals not let stuff slip through the cracks by making sure the winery keeps it's clients continually engaged in meaningful ways and not let the "love" fade. I was able to come back to my team and create a pacing schedule based on a template that was provided and implement these strategies immediately. I highly recommend the workshop and I will be back for the remaining series."

Rosco Eakins
Hospitality Director
Chase Cellars

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"DTC Wine Workshops provided us with a DTC Strategic Wine Sales program that worked! We contracted with Sandra Hess at DTC Wine Workshops in March 2015 to help us improve conversion rates in the tasting room, make wine club improvements and increase direct wine sales. Sandra provided a DTC Sales Strategic Plan that included data analytics, wine club analysis and staff training. Sandra also assisted with content development to communicate a genuine brand story and showcased Andretti Winery’s “Old World Charm” experiences. Tasting room traffic has increased as a result of her published articles in Wine Country this Week. Our team has also improved customer service and conversion rates. 2015 was the best year we have had in several years. We closed down 15 wholesale markets and placed more emphasis on direct wine sales and it paid off with a 14% sales increase at 70% gross margins. Direct to consumer wine sales is the way to go. I highly recommend DTC Wine Workshops."

Joe Antonini
Andretti Winery





"The DTC seminar presented on October 28, 2015 was absolutely packed with tools and practices that have empowered my student wine makers and staff. Not a minute was wasted. I love how you not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your seminar had the biggest ROI of anything we did this year! Thanks so much."

Kevin Smith
Sales & Marketing Manager
Fresno State Winery

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"Sandra, Just a quick note to say “THANK YOU SO MUCH” for the fabulous lecture on Do’s/Don’ts of DTC sales at Merryvale on November 3, 2015. It was great to see the audience glued to your presentation. We know it takes a great deal of time and effort to put together a great lecture, so we very much appreciate your top-notch presentation."

Marcia Macomber
Marketing Director
Women for WineSense Napa Sonoma

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"The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery.  Sandra's presentations reflect both research and practical experience, and she follows up promptly on individual issues.  Every seminar I come away with several immediately actionable ideas to improve my customer's experience."

Lise Ciolino
Montemaggiore Winery

montemaggiore winery




“Thank you again for your time and expertise. I feel like the $495 spent on the information you provided will pay for itself over and over again. Thanks for everything!”

Laura Graham
Courtyard Wineries

courtyard wineries




THE SCORES ARE IN!  Survey comments about Sandra's presentation "Measuring DTC Sales Success" at the Vin65 Roadshow in Walla Walla, WA on May 26, 2015:

  • As a TR manager – DTC is my passion. Thank you for reminding me & inspiring me to reach out & build better relationships
  • Loved the personal touch as intro – really helped to open new ideas with newsletters and emails
  • Interesting points – as a TR associate & customer your points showed how some observed/experienced situations could have been better handled.
  • Thank you for making your points so clear and easy to understand





"It’s rare when you find a webinar series that is this inspiring. Sandra has put together a clear, informative, and creative series that gives me tons of fun new ideas. Our winery’s marketing and web presence has improved with each month’s presentation. Thanks for all the great ideas and information Sandra!”

Kielly Lewis
DTC Manager
Foxen Vineyard

foxen wine





“Sandra has been incredibly helpful in assisting us define and achieve our Direct to Consumer goals as a young, boutique winery.  I look forward to working with Sandra in the future as we continue to grow and further our DTC reach.”

Tricia Record Swartz
Director of Sales & Marketing
Record Family Wines

DTC wine workshops





"Hi Sandra – I just wanted to take a moment to say that was a really great session today. I will digest my five pages of notes over the next few days! I have received so many “take aways” from all of the sessions that we will be implementing here at Brassfield. Thank you so much for your time and attention. It was all incredibly well-organized and well thought out."

Jan Spitzka
Marketing & Hospitality Manager
Brassfield Estate Winery

brassfield winery





"I HIGHLY recommend these workshops. I can't believe how much incredibly valuable information and insights I got. Sandra's knowledge is way worth the cost."

Tricia Slavik
Director of Marketing
Hovey Winery

Hovey winery logo




THE SCORES ARE IN!  Survey comments about Sandra's presentation "Measuring DTC Sales Success" at the Vin65 Roadshow in Calaveras County on April 23, 2015: 

  • Super helpful for smaller wineries like us
  • Direct, intimate, fluid. Sandra – best public speaker of the day. Knowledgeable – knocked it out of the park!
  • Very informative – makes me want to work with you to increase our image/feel
  • Excellent content & clear delivery





For more information about DTC Wine Workshops and the DTC Consultant Network fill out the contact form below or contact us at (707) 681-5120. Cheers!