Testimonials


DTC Wine Workshops is pleased to share latest testimonials from satisfied clients. Our clients have learned best practices for growing direct wine sales, expanding brand awareness, improving consumer engagement strategies, retaining loyal customers and leveraging the ideal blends of tools, talent & technologies.


"When it came time to invest in winery hospitality training for our DTC team at Cakebread Cellars, we knew we wanted to work with Sandra Hess. She brought a tremendous amount of experience to our trainings and worked with us to make sure our timelines were met. We learned a lot throughout the process and now have a much better understanding of priorities and procedures around service."

David Griffiths
DTC Director
Cakebread Cellars


"Sandra Hess, DTC Wine Workshops, has been instrumental in guiding our team through a strategic transformation in the DTC wine sales channel. From updating our J. Lohr Wine Clubs program, to better defining our meaningful access points, to reinforcing our wine family story, to showcasing our small-lot wines, to assisting with implementation of mobile POS/CRM strategies, to improving overall channel engagement. This ideal blend of tools, talent and technology is helping us elevate our brand experience at every consumer touchpoint".

Cynthia Lohr
Co-owner, Chief Brand Officer
J. Lohr Vineyards & Wines


"Sandra - thank you so much for yesterday's presentation and discussion. The content was very relevant and timely, as well as engaging and very helpful."

Kelly Harden
Loyalty & Membership Manager
Quintessa


"Sandra - Thank you again for a wonderful presentation at the CANVAS event this morning. I found your content to be very interesting and helpful. I look forward to sharing it with my team."

Sonya Thurston
Wine Educator
Joseph Phelps Vineyards

"Sandra was a key partner for us through our Vin65 integration.  She helped us lay the foundation for our CRM strategy, to have a true 360 degree view of our customers across all of our on-property experiences.  She is incredibly diligent and goes above and beyond for her clients, to ensure their success. Thank you Sandra for all of your help!"

Lisa Kalfus
VP Marketing
WENTE Family Estates


"Thank you for coming to DAOU and sharing your knowledge with us. There were some great takeaways from our workshop sessions that I plan on implementing to increase our wine club retention and continue to evolve our membership as a whole."

Sara Johnson
Wine Club Manager
DAOU Vineyards & Winery


"Working with Sandra through our Vin65 (WineDirect) integration was crucial to our success. Her insight helped us stream line our Direct to Consumer business and really helped us reach that next level. She is a great resource and I very much recommend her. Shes also one heck of a karaoke singer."
Chris Brundrett
Owner
William Chris Vineyards


"Sandra - It was so nice meeting you last week. You're class was super informative and I hope to experience more of your lectures/ workshops to come."

Lindsay A. Borenstein, CS
Manager - Wine and Beverage Operations
The Culinary Institute of America


"Quady Winery worked with Sandra Hess from October 2016 to May 2017, helping us develop and implement a marketing strategy.  She shared invaluable expertise in DTC marketing, specifically in the areas of Customer Touch-Point scheduling and Vin65 implementation / migration. Sandra is very well organized, efficient, hard-working, and a great communicator."

Andrew Quady
Owner
Quady Winery


"Our team worked with Sandra Hess of DTC Wine Workshops through a re-imaging phase of our company.  Sandra was invaluable in looking at our data and giving us new insights in how to think about and use it for both ourselves and our customers advantage.  She evaluated our business and brought new insights into how we could improve our customer experiences. Sandra understands how wineries can best treat their customers and has a great understanding of the world of DTC sales."

Bruce Devlin
Winemaker
Ballentine Vineyards


"Sandra, the Staying Connected Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!"

Emily Smith
Director of Consumer Sales
Long Meadow Ranch


"Sandra, I wanted to send a quick note of thanks to you for your presentation at the Napa Valley Hospitality Forum today!  I got a lot out of it, and really appreciated your time and efforts."

Jenn Rossi
Director of Consumer Sales
Miner Family Wines


"DTC Wine Workshops provided us with a DTC Strategic Wine Sales program that worked! We contracted with Sandra Hess at DTC Wine Workshops in March 2015 to help us improve conversion rates in the tasting room, make wine club improvements and increase direct wine sales. Sandra provided a DTC Sales Strategic Plan that included data analytics, wine club analysis and staff training. Sandra also assisted with content development to communicate a genuine brand story and showcased Andretti Winery’s “Old World Charm” experiences. Tasting room traffic has increased as a result of her published articles in Wine Country this Week. Our team has also improved customer service and conversion rates. 2015 was the best year we have had in several years. We closed down 15 wholesale markets and placed more emphasis on direct wine sales and it paid off with a 14% sales increase at 70% gross margins. Direct to consumer wine sales is the way to go. I highly recommend DTC Wine Workshops."

Joe Antonini
Chairman
Andretti Winery


"Hi Sandra - Thank you for a great and informative workshop yesterday. It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting."

Ian Dooley
Tasting Room Manager
VIADER Napa Valley


"Hello Sandra, I want to thank you for the very useful DTC Brand Ambassador workshop last week at Los Alcobas.  I was attending doing double duty.  I’m both the Director of Hospitality at Burgess Cellars, and also the Napa/Sonoma brand ambassador for Women of the Vine & Spirits alliance.  I had attended with the WOTVS media director, and we both reflected how applicable your strategies and suggestions will be for us."

Elizabeth Miller
Director of Hospitality
Burgess Cellars


"Sandra, I attended your workshop and wanted to take an opportunity to reach out and thank you for a great seminar. Your workshops and online studies are such a great way to get insight. If you find yourself offering another seminar in Paso Robles or the local area I will be sure to attend."

Melissa Swanson
Sales and Marketing Manager
Alta Colina Winery