Client Testimonials

David Griffiths

DTC Director, Cakebread Cellars

Tremendous Experience with Hospitality Training

When it came time to invest in winery hospitality training for our DTC team at Cakebread Cellars, we knew we wanted to work with Sandra Hess. She brought a tremendous amount of experience to our trainings and worked with us to make sure our timelines were met. We learned a lot throughout the process and now have a much better understanding of priorities and procedures around service.”

Emilie Eliason

Vice President Marketing, Crimson Wine Group

Taylor Eason Over-Delivered

“Taylor Eason over-delivered on creating a consumer insights profile for one of our wine brands.  The detailed report will be crucial for our marketing programs in the upcoming year. In addition to the excellent end-product, Taylor was great to work with – professional, lots of communication and the work was delivered on time.” 

Kristine Sherman

Member Engagement Specialist, Lynmar Estate

Wine Club Webinar – Important Tools & Resources

“Sandra – I learned so much your Wine Club Design Webinar that I recently attended! Thank you for sharing these important tools and training resources.”



June McIvor

President & CEO, Tolosa Winery

Raising the Bar for DTC

“Thanks so much, Sandra.  I really appreciate all that you do to raise the bar for DTC!”

Kristine DeBock

Wine Club & Events Manager, Bokish Vineyards

Organized & Informative Webinar on “Virtual Winery Programs”

“Sandra – thank you for such an organized and informative webinar on establishing Virtual Winery Events & Tasting Programs. It was just what we were looking for and will use your best practices as our framework.”

Meredith Hayes

Director of Hospitality, Gloria Ferrer

Thank you for the “Virtual Tasting Program Setup” Workshop

” Hi Sandra – we’re trying to keep our employees working during the pandemic and really appreciate the workshop you did on virtual tastings. We taken much of that information and created our new Virtual Tasting Program at Gloria Ferrer. So THANK YOU!”

Heather Hanley

Director of Hospitality, Robert Hall Winery

“DTC Wine Management Academy” Online Course

“Thank you for sharing your important insights about direct to consumer wine sales Sandra! It was a pleasure taking the “DTC Wine Management Academy” online course and learning form you. I look forward to completing our DTC Wine Sales Strategic Plan!”


John Curnutt

Revenue & Systems Specialist, Chateau Montelena

Informative Training Program for Napa Valley Vintners Members

Thank you so much for the Napa Valley Vintners training session on “Top Winery Website Tools”.  I was very impressed on how you engaged the audience even though this was a remote session. I got a lot out of the program, especially since we are about to launch our new website and cart.”

Christine Mosco

Guest Services & Education Manager, St. Supery Estate Vineyards & Winery Napa Valley

Informative “Storytelling Workshop”

“Sandra – thank you again for the amazing Storytelling workshop. It was incredibly informative with excellent takeaways that our team can implement almost immediately! I feel I learned quite a bit of new information, and reinforced some standards that tend to take a back seat.”


Sonya Thurston

Wine Educator, Joseph Phelps Vineyards

Helpful & Interesting Content

“Sandra – Thank you again for a wonderful presentation at the CANVAS event this morning. I found your content to be very interesting and helpful. I look forward to sharing it with my team.”

Lindsay A. Borenstein, CS

Manager, Wine and Beverage Operations, 
The Culinary Institute of America

Super Informative Workshop

“Sandra – It was so nice meeting you last week. Your class was super informative and I hope to experience more of your lectures/ workshops to come.”

Chris Brundrett

Owner/Winemaker, William Chris Vineyards

Streamlined our DTC Business

“Working with Sandra through our Vin65 (WineDirect) integration was crucial to our success. Her insight helped us stream line our Direct to Consumer business and really helped us reach that next level. She is a great resource and I very much recommend her. She’s also one heck of a karaoke singer.”

Sara Johnson

Wine Club Manager, DAOU Vineyards & Winery

Wine Club Workshop – Great Takeaways!

“Thank you for coming to DAOU and sharing your knowledge with us. There were some great takeaways from our workshop sessions that I plan on implementing to increase our wine club retention and continue to evolve our membership as a whole.”

Andrew Quady

Owner, Quady Winery

Invaluable expertise in DTC marketing

“Quady Winery worked with Sandra Hess from October 2016 to May 2017, helping us develop and implement a marketing strategy.  She shared invaluable expertise in DTC marketing, specifically in the areas of Customer Touch-Point scheduling and Vin65 implementation / migration. Sandra is very well organized, efficient, hard-working, and a great communicator.”

Bruce Devlin

Winemaker, Ballentine Vineyards

Invaluable Guidance – DTC Data Insights

“Our team worked with Sandra Hess of DTC Wine Workshops through a re-imaging phase of our company.  Sandra was invaluable in looking at our data and giving us new insights in how to think about and use it for both ourselves and our customers advantage.  She evaluated our business and brought new insights into how we could improve our customer experiences. Sandra understands how wineries can best treat their customers and has a great understanding of the world of DTC sales.”

Emily Smith

Director of Consumer Sales, Long Meadow Ranch

Helpful Tips for Retaining Membership

“Sandra, the “Staying Connected” Workshop that you presented was very helpful and useful with simple tips and tricks to retain memberships. Thank you!”

Ian Dooley

Tasting Room Manager, VIADER Napa Valley

Informative Workshop

“Hi Sandra – Thank you for a great and informative workshop yesterday. I enjoyed meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.”

Jenn Rossi

Director of Consumer Sales Manager, Miner Family Wines

Napa Valley Hospitality Forum Presentation

“Sandra, I wanted to send a quick note of thanks to you for your presentation at the Napa Valley Hospitality Forum today!  I got a lot out of it, and really appreciated your time and efforts.”

Eizabeth Miller

Director of Hospitality, Burgess Cellars

Brand Ambassador Workshop – Applicable Strategies

“Hello Sandra, I want to thank you for the very useful DTC Brand Ambassador workshop last week at Los Alcobas.  I was attending doing double duty.  I’m both the Director of Hospitality at Burgess Cellars, and also the Napa/Sonoma brand ambassador for Women of the Vine & Spirits alliance.  I had attended with the WOTVS media director, and we both reflected how applicable your strategies and suggestions will be for us.”

Melissa Swanson

Sales & Marketing Manager, Alta Colina

Great Workshop and Online Studies

“Sandra, I attended your workshop and wanted to take an opportunity to reach out and thank you for a great seminar. Your workshops and online studies are such a great way to get insight. If you find yourself offering another seminar in Paso Robles or the local area I will be sure to attend.”

Kelly Harden

Loyalty & Membership Manager, Quintessa

Wine Consumer Engagement Best Practices

“Sandra – thank you so much for yesterday’s presentation and discussion on Wine Consumer Engagement Best Practices. The content was very relevant and timely, as well as engaging and very helpful.”

Lisa Kalfus

VP Marketing, WENTE Family Estates

Goes Above & Beyond – CRM Strategy

“Sandra was a key partner for us through our Vin65 (WineDirect) integration.  She helped us lay the foundation for our CRM strategy, to have a true 360 degree view of our customers across all of our on-property experiences.  She is incredibly diligent and goes above and beyond for her clients, to ensure their success. Thank you Sandra for all of your help!”

Cynthia Lohr

Co-owner, Chief Brand Officer J. Lohr Vineyards & Wines

Instrumental Partner in Strategic Transformation

“Sandra Hess, DTC Wine Workshops, has been instrumental in guiding our team through a strategic transformation in the DTC wine sales channel. From updating our J. Lohr Wine Clubs program, to better defining our meaningful access points, to reinforcing our wine family story, to showcasing our small-lot wines, to assisting with implementation of mobile POS/CRM strategies, to improving overall channel engagement. This ideal blend of tools, talent and technology is helping us elevate our brand experience at every consumer touchpoint”.