DTC Wine Workshops Mystery Shop Services provide key insights to winery stakeholders. Staff success as well as areas of improvement are uncovered through the 40-point shopper scorecards. The DTC Consultant Network supports winery teams nationally in the areas of Strategic Planning, Loyalty Program Optimization or Development, Tasting Room Management Training, Frontline Staff Training & Coaching as well as Private Client Management and Outbound Sales Development. We offer a team of 30+ trained mystery shoppers ready to visit your property. All mystery shops include a detailed 40-point scorecard with comments and expert summary report with recommendations from Sandra Beals, founder of DTC Wine Workshop. Shoppers are a mix of wine enthusiasts and collectors living in prominent communities with a good understanding of wine and luxury sales techniques. Each shop is customized to client needs and can range from a drop-in visit, scheduled reservation, wine club sign-up or online purchase. All deliverables are provided within one-week of shop.
- DIRECT CONSUMER FEEDBACK
- 40-POINT TASTING ROOM SCORECARD
- 25-POINT CLUB SCORECARD
- 20-POINT WEB STORE SCORECARD
- SUMMARY & EXPERT RECOMMENDATIONS
To schedule Mystery Shop Services, contact us HERE. Find our Program Overview document for download HERE.