Sandra Beals, founder of DTC Wine Workshops, is considered a thought leader in the wine industry with proven methodologies since 2013. Sandra has been featured in Forbes, Wine Business Monthly, Wines & Vines, Market Watch, Silicon Valley Bank on Wine. Sandra provides wine conference speaker services around the globe and most recently spoke at the Wine Industry Sales Symposium in Santa Rosa, CA on May 11, 2023. To request information, reach out HERE.
Sandra was a keynote speaker at the Impact Conference in Adelaide Australia, October 2018. Wineries of BC featured Sandra as a keynote speaker at the Direct to Consumer Wine Canada Conference in November 2016 and in October 2014, Sandra was the keynote speaker at the International Wine Forum in Mendoza Argentina. Sandra developed the first of its kind, Direct-to-Consumer Sales Roadshow Program for Vin65/WineDirect and The Winery CRM (Microsoft Dynamics CRM solution).
Sandra has provided winery association workshops across California, Oregon, Washington, Colorado, Texas and Virginia. She also moderated a panel discussion at the DTC Wine Symposium in Concord, CA – February 2019 on “Growing ROI from Winery Events” and served in a panel discussion at UNIFIED Wine & Grape Symposium in Sacramento, CA – January 2019 on “Customer Journey Mapping”. In February 2018, Sandra moderated a panel discussion on“Creating 360 Customer Views” at the DTC Wine Symposium. In March 2017 Sandra moderated a discussion on “Managing Customer Relationships with CRM Tools” at the WiVi Conference in Paso Robles, CA. In June 2016, Sandra moderated a panel, “DTC Wine Case Studies Revealed” at the DIRECT ShipCompliant Conference in San Francisco, CA. Sandra joined Rob McMillan in May 2016 for a live Video-Cast to analyze results from the Silicon Valley Bank Tasting Room Survey. In April 2016, The Paso Robles Wine Country Alliance invited Sandra to present a workshop on “Customer Engagement & Retention Best Practices”.
Sandra publishes the DTC Wine Sales Blog & Case Study Series and is a regular guest presenter on direct to consumer wine sales and marketing fundamentals at Fresno State University.