WHY choose DTC Wine Workshops?


DTC Wine Workshops is a consulting and training firm serving wineries of all sizes nationally and internationally since 2013. Sandra Hess, founded the company to provide wine producers with the ideal blend of tools, talent and technologies required to achieve direct to consumer business goals and effectively engage with today’s wine consumer.

In 2014, Sandra introduced the DTC Consultant Network, a group of direct wine specialists providing flexible consulting and training services on a project-by-project basis. DTC Wine Workshops is a recognized leader in the direct to consumer wine sales industry and has been featured in industry publications including The North Bay Business Journal, Wines & Vines, Wine Business Monthly and Forbes Wine. Rob McMillan included Sandra in the Silicon Valley Bank on Wine “2016 Secrets of a Successful Tasting Room” VIDEO CAST in May 2016.

Sandra speaks at industry events nationally and internationally on the topics of direct-to-consumer wine sales and consumer engagement strategies, DTC technology best practices, and customer relationship management. DTC Wine Workshops now supports clients in the United States, Canada and Australia with both online and in-person training solutions.

Learn more about the solutions DTC Wine Workshops provides winery teams in the Testimonials page and find the latest Workshops Schedule HERE.

Questions? Contact: sales@dtcwineworkshops.com to arrange an introductory call.

What are winery teams saying about DTC Wine Workshops?

“Sandra – it has been great to attend your workshops through Napa Valley Vintners and I have been able to pull some great tools to lift our customer service level up. Thank you for what you do and for sharing this with all of us. I’ve always felt that if we all do it better, we lift the whole valley in the eyes of our guests.”

Kelly Murray
Wine Club Manager, Cuvaison Estate

“Thank you so much for the Napa Valley Vintners training session on “Top Winery Website Tools”. I was very impressed on how you engaged the audience even though this was a remote session. I got a lot out of the program, especially since we are about to launch our new website and cart.”

John Curnutt
Revenue & Systems Specialist, Chateau Montelena

“Hi Sandra – Thank you for a great and informative workshop yesterday (February 16, 2016). It was great meeting you. I will be sharing a lot from the event with our team for our upcoming staff meeting.”

Ian Dooley
Tasting Room Manager
VIADER Napa Valley






“Sandra – Thank you again for a wonderful presentation at the CANVAS event this morning (February 16, 2016). I found your content to be very interesting and helpful. I look forward to sharing it with my team.”

Sonya Thurston
Wine Educator
Joseph Phelps Vineyards

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“Sandra, the Staying Connected Workshop that you presented on February 16, 2016 was very helpful and useful with simple tips and tricks to retain memberships. Thank you!”

Emily Smith
Director of Consumer Sales
Long Meadow Ranch

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“The DTC seminar presented on October 28, 2015 was absolutely packed with tools and practices that have empowered my student wine makers and staff. Not a minute was wasted. I love how you not only provided us with a very complete list of contemporary sales practices, but you also gave us the resources to make implementation practical. Your seminar had the biggest ROI of anything we did this year! Thanks so much.”

Kevin Smith
Sales & Marketing Manager
Fresno State Winery





“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery.  Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues.  Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.”

Lise Ciolino
Montemaggiore Winery
Healdsburg, CA

montemaggiore winery



“Thank you again for your time and expertise. I feel like the $495 spent on the information you provided will pay for itself over and over again. Thanks for everything!”

Laura Graham
Courtyard Wineries
North East, PA

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THE SCORES ARE IN!  Survey comments about Sandra’s presentation “Measuring DTC Sales Success” at the Vin65 Roadshow in Walla Walla, WA on May 26, 2015:

  • As a TR manager – DTC is my passion. Thank you for reminding me & inspiring me to reach out & build better relationships
  • Loved the personal touch as intro – really helped to open new ideas with newsletters and emails
  • Interesting points – as a TR associate & customer your points showed how some observed/experienced situations could have been better handled.
  • Thank you for making your points so clear and easy to understand




“It’s rare when you find a webinar series that is this inspiring. Sandra has put together a clear, informative, and creative series that gives me tons of fun new ideas. Our winery’s marketing and web presence has improved with each month’s presentation. Thanks for all the great ideas and information Sandra!”

Kielly Lewis
Foxen Vineyard
Santa Maria, CA

foxen wine

“Sandra has been incredibly helpful in assisting us define and achieve our Direct to Consumer goals as a young, boutique winery.  I look forward to working with Sandra in the future as we continue to grow and further our DTC reach.”


Tricia Record Swartz
Record Family Wines
San Miguel, CA

DTC wine workshops

“Hi Sandra – I just wanted to take a moment to say that was a really great session today. I will digest my five pages of notes over the next few days! I have received so many “take aways” from all of the sessions that we will be implementing here at Brassfield. Thank you so much for your time and attention. It was all incredibly well-organized and well thought out.”

Jan Spitzka
Brassfield Estate Winery
Clearlake Oaks, CA

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“I HIGHLY recommend these workshops. I can’t believe how much incredibly valuable information and insights I got. Sandra’s knowledge is way worth the cost.”


Tricia Slavik
Hovey Winery
Murphys, CA

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THE SCORES ARE IN!  Survey comments about Sandra’s presentation “Measuring DTC Sales Success” at the Vin65 Roadshow in Calaveras County on April 23, 2015: 


  • Super helpful for smaller wineries like us
  • Direct, intimate, fluid. Sandra – best public speaker of the day. Knowledgeable – knocked it out of the park!
  • Very informative – makes me want to work with you to increase our image/feel
  • Excellent content & clear delivery