Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework […]
