DTC Consultant Network member Patty Ross shares best practices and the ROI of email marketing for wineries in this guest blog post. “Email marketing has an ROI of 3800%.” – Direct Marketing Association “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate […]
What is a winery dashboard and why should wineries use them? Three hypothetical wineries are committed to investing to grow their direct to consumer (DTC) sales. Each winery has segmented their target market based on price. In this example, target consumers who spend more than $20.00 per 750ml bottle of […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
