DTC WINE SALES & CUSTOMER RETENTION BEST PRACTICES WORKSHOP

Training and one-on-one consultation for Livermore Valley Winegrowers Association and East Bay Vinters Alliance

Description: The half-day workshop is ideal for winery owners, managers and staff responsible for direct wine sales, customer retention and brand marketing activities. Each attendee will leave with a clear understanding of how to manage an e-commerce website, email marketing program and social channels to grow direct wine sales and retain loyal customers.

Included: 30 minute one-on-one consultation with each participant, at a later date TBD, & continental breakfast

WORKSHOP AGENDA:

E-Commerce Fundamentals (1 hour):

– E-commerce website design elements and call-to-actions that convert

– Opt-in tools

– Shipping strategy and store promotions

Conversion Tactics (45 minutes):

– From tasting room to repeat buyer (online store and/or in-person events)

– From repeat buyer to long-term member

– Email marketing e-commerce best practices

(15 MINUTE BREAK)

Customer Retention Tools (45 minutes):

– Ideal mix of member touch-points

– Staying connected in between visits through social monitoring

– Customer survey best practices

(15 MINUTE Q & A)

SIGN UP HERE

QUESTIONS? Email us at [email protected] or
call (707) 681-5120 for more information.

What are winery managers saying about DTC Wine Workshops?
www.dtcwineworkshops.com/testimonials/