Direct Wine Sales Workshop – Association Members of Calaveras Co Winegrape Alliance, Amador Vintners Association and El Dorado Winery Association

DTC WINE SALES & CUSTOMER RETENTION BEST PRACTICES

Workshop training and one-on-one consultation for Calaveras Winegrape Alliance, Amador Vintners Association and El Dorado Winery Association. Training offered at a discount to association members. 

Description: The half-day workshop is ideal for winery managers responsible for direct wine sales, customer retention and brand marketing activities. DTC Wine Workshops Founder Sandra Hess will share the “Dos and Don’ts of DTC Wine Sales.” Each attendee will leave with a clear understanding of how to manage an e-commerce website, email marketing program and social channels to grow direct wine sales and retain loyal customers.

Included: 30 minute one-on-one consultation with each participant, at a later date TBD, & continental breakfast

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AGENDA:

E-Commerce Fundamentals (1 hour):

– E-commerce website design elements and call-to-actions that convert

– Opt-in tools

– Shipping strategy and store promotions

Conversion Tactics (45 minutes):

– From tasting room to repeat buyer (online store and/or in-person events)

– From repeat buyer to long-term member

– Email marketing e-commerce best practices

(15 MINUTE BREAK)

Customer Retention Tools (45 minutes):

– Ideal mix of member touch-points

– Staying connected in between visits through social monitoring

– Customer survey best practices

(15 MINUTE Q & A)

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What are winery managers saying about DTC Wine Workshops? FIND OUT HERE: www.dtcwineworkshops.com/testimonials/