Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways […]