DIRECT WINE SALES & MARKETING MANAGERS: Get a jump-start on Holiday Sales and capitalize on the busiest buying season of the year. This hands-on workshop session will be led by Sandra Hess, founder of DTC Wine Workshops, and will provide winery management teams with the following tools to grow direct wine sales and retain loyal customers: Create conversion tools for the tasting room staff that appeal to the busy holiday shopper by making it EASY […]