In this episode, Janet Majors will share her top online & in person marketing tips for DTC wine sales. With a Bachelor’s degree in Sociology from UCLA and a 20-year career in sales and marketing, Janet utilizes her understanding of collective and consumer behaviors to develop integrated marketing programs and engaging content to support brand goals and sales objectives.
On November 5th and 6th, Surry Community College will host the 3rd annual symposium uniting grape growers and winemakers from across the southeastern United States in a collaborative effort to support and expand the region’s wine industry. DTC Consultant Network member, Karen Barnes, will be presenting a marketing track "Get your Customer Hooked" on November 5th 1:15-2:15. Karen will explore the best practice tips and techniques of online communication, including email campaigns and social media, which will maximize […]
Join us for an Introductory Webinar featuring Laura Larson on January 25th at 11:00 - 11:30 a.m. PST. The webinar is free of charge and registration request can be sent by email to: [email protected]. Laura is the newest member of the DTC Consultant Network and brings a wealth of knowledge in the areas of sales strategy and training to the group. Laura founded Virtual Vines this past year out of a growing need for wineries […]
THE NEXT STEP – “STAYING CONNECTED BETWEEN VISITS” DTC Wine Workshops and CANVAS team up to present "Top 5 Tools & Case Studies Revealed" workshops in the Napa Valley throughout 2016. “Now that your winery team has done a great job converting visitors to first-time customers and club members - do they have the tools needed to retain customers and increase lifetime loyalty and value? This half-day workshop is ideal for any winery manager responsible […]
DTC Wine Workshops is a proud sponsor of The 2016 Wineries Boot Camp “Getting Ahead of the Curve” presented by The Luxury Marketing Council of San Francisco Taking place on Wednesday, February 24th 9:00 - 1:00 at the Lincoln Theater in Yountville, CA The Luxury Marketing Council of San Francisco is proud to present its Annual Wineries Boot Camp now in its fourth year, and growing in popularity each year among the wine country influential. More than 300 […]
DTC Consultant Network member Carl Giavanti is a specialist in winery media outreach and public relations. You can view Carl's BIO HERE. Carl will share best practices for getting media coverage for your brand and will provide TOP FIVE TIPS for establishing a solid public relations strategy for your winery in this informative online workshop. REGISTER HERE Attendees will receive a "Winery PR Checklist" and will get questions answered in the 15 minute Q & […]
GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]
GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]
GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]
GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2016 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the series are: May 12th, 19th 26th and June 2nd. […]
CENTRAL COAST ROADSHOW August 23rd Paso Robles REGISTER HERE August 24th San Luis Obispo REGISTER HERE LEARN – BUILD – GROW DIRECT WINE SALES IN 2016 Each workshop takes place 9:00 – 12:00. Includes hands-on instruction from three presenters, DTC sales checklists and Q & A sessions. $30 per workshop Early-Bird discount through July 1st and $40 General. “DTC Strategic Planning Best Practices” Sandra Hess “Email Marketing Best Practices” Patty Ross “Reaching new Audiences with […]