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DTC Wine Business Design: Creating an Integrated Action Plan

Online Workshop

Designing your DTC business, then following an DTC Action Plan that is scheduled and integrated is key to your success in direct sales. Your Direct to Consumer plans should be deeply integrated, surround a unique brand story, and be thoroughly geared towards the consumer. This hands-on workshop is presented by Kevin Smith, Business and Marketing Director at Fresno State Winery and lecturer of Winery Business and Marketing courses at FSU. Kevin also extends his University […]

Winery PR: Connecting the Message to Reach New Audiences

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways […]

Tasting Room Conversion Workshop – TOP THREE TOOLS

Online Workshop

With over 8700 bonded tasting rooms in the US and the flurry of online winery websites to buy from, consumers have more choice than ever. How are wineries improving conversion processes at the tasting room and at events? Get the lastest tips and best practices for converting first-time vistors to BOTH repeat visitors and online buyers. Learn how succesful wineries are converting qualified visitors into long-term club members in this informative workshop session.  The TOP […]

Top 5 Tools for Connecting Wine Consumers to your Brand

Online Workshop

This webinar is a “How to” Guide on using branding to get better results for your wine brand. In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals to wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Top 3 Marketing Tools for Creating Lifetime Wine Buyers

Online Workshop

Leverage Email Marketing, Social Media & SEO to grow direct wine sales and build lifelong customers. Each attendee will receive live, hands-on instruction, attend two Q & A sessions, receive a Checklist and leave with these key take-aways: • Better understand your sales funnel to sell more wine • Learn how to train your tasting room staff on best marketing practices • Learn how to develop a comprehensive email marketing strategy that continuously increases your […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales & Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar CA, United States

REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact […]

$150.00

Direct Wine Telesales & Account Management Webinar

Online Webinar

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your […]

$150.00

DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

Helwig Vineyards & Winery 11555 Shenandoah Road, Plymouth, CA 95669, Plymouth, CA, US

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes: Hands-On Instruction Direct to Consumer Sales Checklists Q & A Sessions REGISTER HERE Workshop instruction will be presented by three direct to consumer wine sales and marketing […]

$30.00

Winery Marketing: Direct Consumer Insights & Analytics

Online Webinar CA, United States

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is […]

$150.00

New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

Online Webinar CA, United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape […]