Grow Direct Wine Sales & Retain Loyal Customers

Latest Past Events

Wine Brand Ambassador Workshop Sonoma

Gloria Ferrer Caves & Vineyards 23555 Arnold Drive, Sonoma

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the "Wine Brand Ambassador Workshop" on Tuesday, February 6th 8:30 - 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]