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Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

Wine E-Commerce Strategy Workshop

Allegretto Vineyard Resort 2700 Buena Vista Drive , Paso Robles, CA, United States

According to Adobe's Digital Index, Cyber Monday sales on November 30, 2015 reached $3.07 billion. Mobile sales also reached a sales volume record, with $799 million of online spending coming from a smartphone or tablet, Adobe said. Online sales for the five-day period starting on Thanksgiving totaled $11.11 billion. Is your winery ready to GROW e-commerce sales and is your winery website equipped to provide clear information, exceptional converion tools, effective call to actions and […]

$150.00

Sandra Hess presents “Top Five DTC Wine Strategy Tips” at Vin65 Roadshow Healdsburg

Seghesio Family Vineyards 700 Grove Street, Healdsburg, CA, United States

Sandra Hess Founder at DTC Wine Workshops DTC Strategic Planning Sandra will share her top five tips for building a DTC Strategic Plan in 2016, demonstrating how wineries are using technology and processes to execute successful strategic sales plans. Hear from industry leaders and put a strategic plan in place in 2016 to grow direct wine sales, retain loyal customers and expand brand awareness. February 4th, 2016 8:30am - 11:30am Free event! Light snacks + wine […]

Free

“Better Qualify to Create Loyalty” Workshop

Online Workshop

"Better Qualify to Create Customer Loyalty" Workshop With over 8700 wineries now competing in the US and online wine orders resulting in $2 billion in sales in 2015, NOW is the time to build a strategic conversion plan that includes best practices for qualifying first-time guests. REGISTER HERE. This 90 minute session will provide TOP FIVE tools and best practices for : 1. Better qualifying first-time guests 2. Building customer loyalty 3. Leveraging all sales and […]

$150.00

DTC Wine Sales: How to Successfully Launch a Brand Ambassador Program

Online Workshop

What is the difference between a Brand Ambassador and a Spokesperson? By definition, a brand ambassador, unlike a celebrity spokesperson, is someone who eats, lives and breathes your brand. This is someone your customers can connect and engage with, someone who has a solid, well-established online presence with a decent-size network. Millennials for example, are more likely to show their purchases to their friends and write online reviews, so in order to reach that key demographic, you […]

DTC Wine TALENT & TECHNOLOGY MATCH Workshop

Online Workshop

Workshop Description: Find and Retain Talent that Matches the Right Technology to Grow Direct Wines Sales & Retain Loyal Customers in this 45-Minute Online Workshop Presenters: Workshop will be co-led by Ken Majer, author of four books on values-based corporate culture and leadership values, and Sandra Hess, Founder of DTC Wine Workshops, Training Specialist and DTC Technical Solutions Consultant. Workshop Key Take-Aways:   Finding and Retaining Talent for Your DTC Culture • Top five principles for […]