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INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy

Online Webinar CA, United States

INTRODUCTORY WEBINAR - Stacie Jacob Winery PR & Brand Strategy JOIN US for an Introductory Webinar Featuring Stacie Jacob, newest member of the DTC Consultant Network. This half-hour live webinar will include three actionable best practices and a Q & A session. To register, email: [email protected].  Solterra Strategies Founder and Chief Strategist Stacie Jacob lives for “aha” moments—the milestones that prove unwavering tenacity and hard work can lead to tangible success. A believer in honesty, creativity, […]

Free

Winery PR: Connecting the Message to Reach New Audiences

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Attract, secure and leverage publicity Train spokespersons including tasting room personnel on ways […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]

Branding for Direct Wine Sales Success

Online Workshop

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a "DTC Wine Sales Branding" Checklist and get questions answered in two Q & A periods. Key Take-Away's Include: 1. Competitive landscape overview 2. Define what constitutes excellence and the criteria for success 3. Learn how to get started with a creative brief development and […]

Winery PR: Get the Right Press Attention by Leveraging the Right Tools

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for defining and refining your core message. Attendees will learn how to: Gain tips to define and refine your core message Attract, secure and leverage […]

Winery PR: Designing a Content Driven Marketing Plan

Online Workshop

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience? In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to: Define effective types of content (i.e., key messages, photos, videos, etc.) Create a […]