DTC Wine Workshops presents the “DTC Wine Management Academy” a four-part series and KICKS OFF ONLINE SEPTEMBER 13TH. Ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching […]
As we look back at the first two quarters of 2016, what have we learned about DIRECT WINE SALES AND CONSUMER BEHAVIOR? Greetings! I have been hearing about a “slump” in direct wine sales for some wineries in the Napa Valley this past quarter. Since direct wine sales […]
Today, DTC Wine Workshops celebrates its THREE YEAR-ANNIVERSARY! Sandra Hess, founder of DTC Wine Workshops, shares her excitement. “I am thankful for the support of incredible clients, partners and members of the media as we have worked together to grow direct wine sales in the United States over the past […]
DTC Wine Workshops presents the “DTC Wine Sales Academy” ideal for any winery manager responsible for direct sales, customer retention, social media management, marketing and brand expansion. The four-part series includes a DTC Strategic Plan Template and a 1.5 hour One-on-One coaching session. Upon completion, attendees receive a DTC Wine […]
DTC Wine Workshops session at ShipCompliant DIRECT Show SF June 23rd at 4:00! Sandra Hess, founder of DTC Wine Workshops is scheduled to moderate a panel discussion “DTC Case Studies Revealed” on June 23rd at 4:00 that will include the following panelists and case study topics: Jennifer Kolivosky, Duckhorn, “ROI […]
Direct Wine Sales News April 2016 – Are Consumers Spending More Direct? As we wrap up the first quarter of 2016, what do we know about consumer spending as a whole in the US? At 82.6, the February Consumer Spending Forecast is up from last month (78.8) and last year (80.7). […]
DTC Wine Workshops published a catalogue of 40 online workshops for 2016 to meet the growing demand of winery teams and managers. Direct wine sales has become a very viable revenue channels for wineries throughout the nation over the past 8-10 years. We saw REAL growth and significant increase in […]
Direct to Consumer Sales Do’s and Don’ts Craft Beverage Expo Oakland, CA Presenter: Sandra Hess, Founder, DTC Wine Workshops Description: Selling wine and craft brew direct to consumer provides greater profit margins but also requires careful planning to ensure orders are shipped in a timely and safe manner […]
Join us for an Introductory Webinar featuring Laura Larson on January 25th at 11:00 – 11:30 a.m. PST. The webinar is free of charge and registration request can be sent by email to: [email protected]. Laura is the newest member of the DTC Consultant Network and brings a wealth of knowledge […]
In Case Study #6 of the DTC Wine Case Study Series, Sandra Hess, founder of DTC Wine Workshops, interviewed Geraldine Flatt, VP of Retail Operations & HR and Zach Elliott, Technical Manager, both from Gloria Ferrer to determine the true ROI of using Vin65’s Mobile POS with iPad minis to […]
BUILD A SOLID DIRECT WINE SALES DIVISION AND RETAIN LOYAL CUSTOMERS WITH A DTC SALES STRATEGIC PLAN! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one […]
DTC Wine Case Studies Revealed! This informative workshop will be lead by Sandra Hess, Founder of DTC Wine Workshops. Sandra has interviewed winery managers throughout the nation to determine the true ROI of using the ideal combination of technologies and processes to grow direct sales, retain loyal customers and improve […]
Join us for our next Lecture Series event The Do’s and Don’ts of Direct to Consumer Wine Sales on Tuesday, November 3rd | 9:30 – Noon REGISTER HERE with Guest Speaker, Sandra Hess, Founder of DTC Wine Workshops Who should attend? Winery owners, partners and managers and anyone responsible […]
START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the “DTC Wine Management Series” ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and […]
What is a winery dashboard and why should wineries use them? Three hypothetical wineries are committed to investing to grow their direct to consumer (DTC) sales. Each winery has segmented their target market based on price. In this example, target consumers who spend more than $20.00 per 750ml bottle of […]
