member retention


Direct Wine Success Series: Customer Retention Tips

In the second webinar of our “Meet the Network” series on September 16th, Hilarie Larson shared her top customer retention tips for a healthy direct-to-consumer wine business healthy.  Here are the top 5 takeaways: Stories Sell Wine – What’s Yours? Find your story & present a cohesive image Hire the Face of Your Winery. Recruit and […]


DTC Consultant Network Intro Webinar #4: Member & Customer Retention

In this episode, Karen Barnes will share her top DTC wine sales customer retention & wine club management tips. Karen Barnes has been working in the wine industry in Napa Valley for over seventeen years, focusing on Direct to Consumer sales and management. She began Wine Direct Marketing Services in 2002, managing wine clubs, allocation release programs, online marketing and E-Commerce solutions for small and virtual wineries who want to increase and expand their Direct to Consumer business.


DTC Consultant Network Intro Webinar #2: Member & Customer Retention

Join us for a unique webinar series hosted by members of the DTC Consultant Network.  Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness. Whether you want to increase wine […]