In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a succesful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. The registration fee for […]
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]
This article featured in Wines & Vines is an excellent read about one of the sessions held at the Wine Industry Technology Symposium in Napa this week. Visit: http://www.winesandvines.com/template.cfm?section=news&content=119242 I have worked with James Marshall Barry and admire his ability to deliver low cost, effective website design and e-commerce […]
