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January 2015

DTC Wine Sales Management Series 2015

January 13, 2015 @ 9:00 AM - 10:30 AM
Online Webinar CA United States + Google Map
$ 495

DTC Wine Workshops presents the "DTC Wine Sales Management Series" ideal for any winery manager responsible for direct sales, customer service, marketing and customer retention activities. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Start 2015 the right way and grow your winery's direct to consumer sales division with a strategic plan. Key takeaways include:
1. Data Analysis instruction to understand who your customers are, how to communicate with each segment and where to target your marketing.
2. Online Store Audit to make immediate improvements that will convert visitors into shoppers and keep them coming back. Identify the ideal shipping plan based on your price points and ship to states.
3. Direct to Consumer Incentives and marketing that WORKS! Case Studies and data will be revealed from 2014 DTC marketing initiatives that will equip your sales and marketing managers with insights needed to grow sales and reach new audiences.
4. Member Retention Touch Points to stay connected in between visits and allow your staff to cater by customer preferences. Lean how to effectively use CRM and Social CRM monitoring and management tools.
5. Strategic Planning tips for managers that can be communicated to internal teams so that everyone is on the same page. Set realistic direct to consumer sales and retention goals to take advantage of this growing sales channel.
What are winery managers saying about DTC Wine Workshops Webinars?
“The DTC Webinars are insightful, time-efficient, and effective for me and my boutique winery. Sandra’s presentations reflect both research and practical experience, and she follows up promptly on individual issues. Every seminar I come away with several immediately actionable ideas to improve my customer’s experience.” Lise Ciolino
Montemaggiore Winery
Healdsburg, CA

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April 2015

DTC Wine Sales Management Series Q2 2015

April 7, 2015 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$595.00

Ideal for winery managers responsible for direct sales, marketing and customer retention activities!

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August 2015

Winery Workshop – ONLINE HOLIDAY SALES PREP! August 19th

August 19, 2015 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$200.00

Early bird discount available through August 12th! Choose from five dates.

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Winery Workshop – ONLINE HOLIDAY SALES PREP! August 26th

August 26, 2015 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$200.00

Early-bird tickets available through August 15th!

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September 2015

Winery Workshop – ONLINE HOLIDAY SALES PREP! September 2nd

September 2, 2015 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$200.00

Early-bird discount available through August 20th!

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Winery Workshop – ONLINE HOLIDAY SALES PREP! September 9th

September 9, 2015 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$200.00

Early-bird discount available through August 25th!

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Winery Workshop – ONLINE HOLIDAY SALES PREP! September 16th

September 16, 2015 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$200.00

Early-bird discount tickets available through August 30th!

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DTC Wine Workshops Introductory Webinar featuring Ken Majer

September 24, 2015 @ 10:00 AM - 10:30 AM
Online Webinar CA United States
Free

DTC Wine Workshops Introductory Webinar featuring Ken Majer will take place on Thursday, September 24th at 10:00 - 10:30. Hear best practices for establishing a strong leadership foundation for your winery. The event is complimentary. Be sure to register early as there are limited spaces available at: sales@dtcwineworkshops.com.  Ken is a Leadership Development and Executive Coach and is the author of four books on values-based corporate culture and leadership values. His work enables business leaders to…

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DTC Wine Workshops Introductory Webinar featuring Carl Giavanti

September 30, 2015 @ 10:00 AM - 10:30 AM
Online Webinar CA United States
Free

DTC Wine Workshops Introductory Webinar featuring Carl Giavanti will take place on Thursday, September 30th at 10:00 - 10:30. Hear best practices for leveraging effective PR Campaigns and working with media to increase brand exposure and reach nationally. The event is complimentary. Be sure to register early as there are limited spaces available at: sales@dtcwineworkshops.com. Carl Giavanti is based in Portland, Oregon and serves wineries throughout the Northwest as well as nationally. Carl comes to wine marketing…

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October 2015

DTC Wine Workshops Introductory Webinar Featuring Tricia Slavik

October 21, 2015 @ 10:00 AM - 10:30 AM
Online Webinar CA United States
Free

DTC Wine Workshops Introductory Webinar featuring Tricia Slavik will take place on Wednesday, October 21st at 10:00 - 10:30 a.m. PSD. Hear best practices for around winery marketing campaigns that grow direct wine sales and also connect with consumers in between visits. The event is complimentary. Be sure to register early as there are limited spaces available at: sales@dtcwineworkshops.com. Tricia is a DTC Wine Marketing Specialist with more than twenty years in the fields of hospitality, tourism and food/beverage…

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December 2015

Winery PR & Media Outreach Webinar Release!

December 1, 2015 @ 8:30 AM - 5:00 PM
Online Webinar CA United States + Google Map

Watch for the recorded webinar to release at 8:30 a.m. PST on December 1, 2015. If you missed the DTC Consultant Network Introductory Webinar featuring Carl Giavanti in October, 2015, here's your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. In this informative webinar, Carl reveals best practices for getting media coverage for your winery brand. Carl is based our of…

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January 2016

“Winery Technology & Process Improvements” Webinar featuring Dina L. Northcutt

January 5, 2016 @ 10:00 AM - 10:30 AM
Online Webinar CA United States + Google Map

Join DTC Wine Workshops for a complimentary webinar featuring Dina L. Northcutt.  Dina's background as a software project manager and management consultant for a wide range of products and services over the last 20 years has lead to her success as a DTC Wine Consultant.  Dina has an extensive knowledge of strategic business analysis and has applied her background in the wine industry, where she worked as a DTC Coordinator, then at the end of her workday, would change…

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DTC Wine Management Series 2016 (1/21-2/11)

January 21, 2016 @ 9:00 AM - 10:30 AM
|Recurring Event (See all)

An event every week that begins at 9:00 AM on Thursday, repeating until February 11, 2016

Online Webinar CA United States
$495.00

START 2016 OFF THE RIGHT WAY WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for the Q1 2016 series are: January 21st, 28th, February 4th and 11th. Each workshop takes place online…

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March 2016

DTC Wine Management Series 2016 (3/16-4/6)

March 16, 2016 @ 9:00 AM - 10:30 AM
|Recurring Event (See all)

An event every week that begins at 9:00 AM on Wednesday, repeating until April 6, 2016

Online Webinar CA United States
$495

GROW DIRECT WINE SALES, RETAIN LOYAL CUSTOMERS AND INSPIRE STAFF!  DTC Wine Workshops presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes four weekly workshops (each 1.5 hour online session), one e-workbook and a 1.5 hour one-on-one coaching session. Online workshop dates for this series are: March 16, 23, 30 and April 6. Each workshop takes place online 9:00 - 10:30 a.m. PST.…

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August 2016

INTRODUCTORY WEBINAR – Stacie Jacob Winery PR & Brand Strategy

August 16, 2016 @ 10:00 AM - 10:30 AM
Online Webinar CA United States
Free

INTRODUCTORY WEBINAR - Stacie Jacob Winery PR & Brand Strategy JOIN US for an Introductory Webinar Featuring Stacie Jacob, newest member of the DTC Consultant Network. This half-hour live webinar will include three actionable best practices and a Q & A session. To register, email: sales@dtcwineworkshops.com.  Solterra Strategies Founder and Chief Strategist Stacie Jacob lives for “aha” moments—the milestones that prove unwavering tenacity and hard work can lead to tangible success. A believer in honesty, creativity,…

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September 2016

Introductory Webinar Featuring Kevin Smith

September 20, 2016 @ 11:00 AM - 11:30 AM
Online Webinar CA United States
Free

JOIN US for an Introductory Webinar featuring Kevin Smith, member of the DTC Consultant Network, on September 20th 11:00 - 11:30 PST. Kevin will share best practices around Loyalty Programs, DTC Strategic Planning and Brand Development in this informative webinar. On top of serving as the Business and Marketing Director at Fresno State’s 6,500 case Winery and lecturing in Winery Business and Marketing courses, Kevin Smith extends his University responsibilities into the local wine industry…

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October 2016

Introductory Webinar featuring Cynthia Beebout

October 4, 2016 @ 11:00 AM - 11:30 AM
Online Webinar CA United States
Free

  Join us for an Introductory Webinar featuring Cynthia Beebout, member of the DTC Consultant Network, on October 4th 11:00 - 11:30 a.m. PST. Cynthia will share best practices around Winery Accounting and Operations. Cynthia supports wineries in the areas of software system implementations, financial and operational systems development as well as management of fiscal activities. Cynthia is the founder of Beebout Wine Business Management and offers a wide-range of expertise for winery clients seeking consultation on financial and…

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February 2018

Direct Wine Telesales & Account Management Webinar

February 22, 2018 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare…

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May 2018

Wine Club Management Webinar: Top 5 Tools for Success

May 3, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success. DTC teams are now competing with membership programs like Blue Apron, Dollar Shave Club, Wall Street Journal Wine Club and more! As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina reveals the TOP FIVE TOOLS required for…

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Direct Wine Telesales & Account Management Webinar

May 8, 2018 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact…

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Wine Club Design & Structure: Top 5 Tools for Wine Club Success

May 24, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design & Structure: Top 5 Tools for Wine Club Success Webinar Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need…

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June 2018

Wine Club Management Webinar: Top 5 Tools for Success

June 21, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Management Webinar: Top 5 Tools for Success As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for…

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July 2018

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

July 11, 2018 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective…

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August 2018

Free Webinar: Wine Consumer Engagement Strategies for DTC Success

August 14, 2018 @ 10:30 AM - 11:30 AM
Online Webinar CA United States
Free

Free Webinar: Wine Consumer Engagement Strategies for DTC Success Learn key strategies to engage consumers and build ongoing relationships with them. Sandra Hess, founder of DTC Wine Workshops Consulting Firm will join Adrienne Stillman, Marketing Director at WineDirect to present an informative webinar to winery teams across the nation.  Sandra will share their top tips on growing direct wine sales and retaining loyal customers. Attracting and retaining customers requires connecting with people in and out…

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Wine Club Design Web Training: Top 5 Tools for Wine Club Success

August 16, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Design Web Training: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward…

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November 2018

Wine Club Design Webinar: Top 5 Tools for Wine Club Success

November 8, 2018 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Design Webinar: Top 5 Tools for Wine Club Success Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straightforward and…

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December 2018

Winery Marketing: Direct Consumer Insights & Analytics

December 4, 2018 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is…

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February 2019

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

February 5, 2019 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.…

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DTC Wine Management Academy (4-Part Web Training)

February 19, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$595.00

REGISTER HERE for the DTC Wine Management Academy (4-Part Web Training) GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks One One-on-One Coaching Session (1.5 hours) DTC…

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Digital Wine Marketing Webinar: Email Communication

February 27, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

February 28, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively…

Find out more »

March 2019

Digital Wine Marketing Webinar: Social Media

March 13, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as…

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Direct Wine Telesales & Account Management Webinar

March 19, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in…

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April 2019

Digital Wine Marketing Webinar: Winery Websites

April 17, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content…

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Wine Club Design Webinar: Top 5 Tools for Long-Term Success

April 25, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively…

Find out more »

May 2019

Direct Wine Telesales & Account Management Webinar

May 7, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Direct Wine Telesales & Account Management Webinar Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in…

Find out more »

June 2019

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

June 6, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States
$150.00

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and…

Find out more »

September 2019

Digital Wine Marketing Webinar: Email Communication

September 5, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of email communications. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get…

Find out more »

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12, 2019 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively…

Find out more »

Digital Wine Marketing Webinar: Social Media

September 17, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple…

Find out more »

October 2019

Direct Wine Telesales & Account Management Webinar

October 1, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. The Direct Wine Telesales & Account Management Webinar includes two Q & A sessions and a Checklist Handout. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 8, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools.  REGISTER HERE Webinar topics include: How to better connect…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

October 15, 2019 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools.…

Find out more »

March 2020

Direct Wine Telesales & Account Management Webinar

March 16, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 18, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Can't make this date? 2nd date added on March 23rd - find details HERE Each attendee will get questions answered in…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 23, 2020 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. REGISTER HERE Each attendee will get questions answered in two Q&A periods and also receive a Checklist Handout with key points and resource…

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Direct Wine Telesales & Account Management Webinar

March 25, 2020 @ 10:30 AM - 12:00 PM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. REGISTER HERE Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training on how…

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Virtual Wine Tasting Setup in 5 Steps or Less

March 31, 2020 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Virtual Wine Tasting Setup in 5 Steps or Less Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Ideal for winery owners, hospitality managers, marketing managers, tasting room hosts and wine educators. REGISTER HERE Each attendee will…

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April 2020

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 1, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Tasting Room Training Webinar: CONNECT - QUALIFY - CONVERT In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools.…

Find out more »

Sandra Hess presents “Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar to Members of the Napa Valley Vintners

April 9, 2020 @ 2:00 PM - 3:30 PM
Online Webinar CA United States

"Top Social Media Engagement Tools & Virtual Winery Offerings during SIP” Webinar presented by Sandra Hess, founder of DTC Wine Workshops. This web training includes: 1. Top 5 Tools for meeting wine consumers where they are virtually and socially. 2. Step by Step Guidance for developing virtual tasting and events for a variety of audiences. 3. Best practices for selection of online meeting software and virtual presentation tools. 4. Tips for "What to do" as…

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Virtual Wine Tasting Setup in 5 Steps or Less

April 13, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training includes: 1. Best practices…

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Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

April 15, 2020 @ 8:30 AM - 11:30 AM
Online Webinar CA United States

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is "Key Wine Consumer Communication Tools".  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

April 28, 2020 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of visitors using effective storytelling and tools. REGISTER HERE for the Tasting Room Training Webinar: CONNECT…

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May 2020

Sandra Hess presents “Top 5 Wine Consumer Engagement Strategies for 2020” Webinar for Members of the Livermore Valley Winegrowers Association

May 11, 2020 @ 9:00 AM - 12:00 PM
Online Webinar CA United States

On May 11th, Sandra Hess presents "Top 5 Wine Consumer Engagement Strategies for 2020" Webinar for Members of the Livermore Valley Winegrowers Association. This 3-hour web training includes two whiteboard exercises, a Checklist Handout and Q&A Session to ensure all attendees leave with tools needed to make improvements. This educational event is a part of a 4-part series and sponsored by the Livermore Valley Winegrowers Association . Members can register by contacting LVWGA directly.

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US Virtual Winery Summit Series: Doing Business in a Changing Landscape

May 19, 2020 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$25.00

US Virtual Winery Summit Series: Doing Business in a Changing Landscape DTC Wine Workshops launches the first of its kind, "US Virtual Winery Summit" monthly series ideal for winery owners & managers. REGISTER HERE WHAT? DTC Wine Workshops is launching the first of its kind, “US Virtual Winery Summit Series: Doing Business in a Changing Landscape”. This ongoing training and support program will help attendees navigate through many new decisions. Members of the Wine Institute…

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New York Wine & Grape Foundation Webinar – Sandra Hess Presents “Top 5 Wine Consumer Engagement Strategies”

May 20, 2020 @ 10:00 AM - 12:00 PM
Online Webinar CA United States

Top 5 Wine Consumer Engagement Strategies for 2020 Members of the New York Wine & Grape Foundation will join Sandra Hess, Wine Consumer Engagement Specialist & Founder of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help New York's wine industry excel. Hands-on instruction, case studies, checklist handout and resources. In response to the growing need to address sales strategies in the wake of Covid-19, the New York Wine & Grape…

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June 2020

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust”

June 17, 2020 @ 1:00 PM - 2:30 PM
Online Webinar CA United States
$150.00

Webinar: “Top Digital Storytelling Tools to Communicate Wine Brand Trust” Consumers have more choice than ever when engaging with a winery. Get top tools for connecting and building brand trust through effective digital storytelling. REGISTER HERE The Problem: ​ Many small wine brand teams don’t understand how telling their story digitally can lead to long-term customer loyalty. In many cases, they aren't even sure where to start. Many winery owners and stakeholders are worried about…

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Virtual Wine Tasting Setup in 5 Steps or Less

June 30, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to offer Virtual Wine Tastings and Events? Get hands-on training for how to develop and deliver high-impact experiences in the Virtual Wine Tasting Setup Webinar. BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer…

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July 2020

Tasting Room Sales Webinar: Connect-Qualify-Convert

July 14, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation.  In the "Tasting Room Sales Webinar: Connect-Qualify-Convert", DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 10,000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to…

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WEBINAR: Top 5 Digital Wine Marketing Tools During a Pandemic and Beyond

July 21, 2020 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Ready to meet your wine consumers and enthusiasts where they are? Up your digital game during a Pandemic and beyond with hands-on training and tools. This webinar, led by Laura Perret Fontana, will help attendees make the Top 5 digital marketing updates and improvements to encourage online sales, virtual engagements and long-term reengagement with a wine brand. REGISTER HERE Webinar attendees will receive actionable tools both big and small that will make a positive impact…

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August 2020

Direct Wine Telesales & Account Management Webinar

August 17, 2020 @ 10:00 AM - August 24, 2020 @ 11:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention and direct sales campaigns. REGISTER HERE Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation…

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September 2020

Virtual Wine Tasting Setup Webinar

September 2, 2020 @ 10:00 AM - September 9, 2020 @ 11:30 AM
Online Webinar CA United States
$150.00

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training…

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January 2021

Virtual Wine Tasting Setup in 5 Steps or Less

January 25, 2021 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

BACK BY POPULAR DEMAND! Ready to offer Virtual Wine Tastings and Events to a variety of brand loyalists from the comfort of their spaces? Get hands-on training for how to develop and deliver high-impact experiences. This webinar is provided by Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist. Each attendee will get questions answered in two Q&A periods and receive a Checklist Handout with key points/resource links. REGISTER HERE This web training…

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February 2021

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

February 4, 2021 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

Wine club sales represent about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visitors to…

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May 2021

Three Pillars of DTC Wine Sales Success Virtual Session

May 26, 2021 @ 11:00 AM - 12:00 PM
Online Webinar CA United States

DTC Wine Workshops founder, Sandra Hess, is set to moderate a lively discussion at this year's Virtual Wine Industry Network Symposium. In an era filled with fires and illness, there has never been a better time to strengthen the personal relationships we have with our wine consumers. Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, will moderate an insightful discussion between three winery executives who represent small, mid, and large wine brands…

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October 2021

Sandra Hess – Speaker at Brewers Association Webinar on “DTC Strategies”

October 28, 2021 @ 10:00 AM - 11:00 AM
Online Webinar CA United States

On October 28th, Sandra Hess joins the Brewers Association to speak on Direct to Consumer Strategies and Best Practices! If you are a member, be sure to register HERE.

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November 2021

2022 Direct Wine Sales Success Webinar

November 16, 2021 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$250.00

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager Compensation Programs that Best…

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January 2022

2022 Direct Wine Sales Success Webinar (SOLD OUT)

January 27 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$250.00

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. SOLD OUT! We invite you to join the next web program on February 8th - REGISTER HERE. BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar…

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February 2022

2022 Direct Wine Sales Success Webinar

February 8 @ 10:00 AM - 12:00 PM
Online Webinar CA United States
$250.00

Get Hands-On Instruction & Tools Ideal for Winery Owners, Stakeholders, and Managers. Leverage Proven Methods & Winning Formulas. REGISTER HERE BACK BY POPULAR DEMAND! Sandra Hess, wine consumer engagement specialist and founder of DTC Wine Workshops consulting agency will share winning formulas in this hands-on webinar. Participants will get questions answered in two Q & A Sessions, receive a Webinar Checklist and leave with these Key Learnings: 1. A review of most effective DTC Manager…

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Sandra Hess confirmed speaker at Wine Industry Leadership Conference

February 9 @ 10:00 AM - 11:00 AM
Online Webinar CA United States

Sandra Hess, founder of DTC Wine Workshops, will join the panelists at the Winery Talent Retention session kicking off at 10:00 am pacific on February 9th! Learn more and REGISTER HERE Despite the challenges over the last two years, the wine industry has persevered—leaders have continued to evolve their businesses, building stronger, more resilient operations. The key to this success: full understanding of the current economic conditions, and best practices for maintaining a modern wine…

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“Developing a DTC Strategic Plan for Startup Wine Brands” @ GargisteCon

February 10 @ 8:00 AM - 5:00 PM
Online Webinar CA United States

February 18th @ 9:30-10:30 Pacific  GaragisteCon Online Conference "Developing a Direct to Consumer Strategic Plan for Startup Wine Brands." SAVE with DTCWW Promo Code dtcww-gargaistecon when registering HERE. Direct-To-Consumer (DTC) sales are the lifeblood for small-scale wineries. You get to keep the full margin from your wine sale while establishing a relationship with the end customer drinking your wine. The DTC world accelerated during the pandemic with new tools and capabilities to consider. But where…

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