Stories Sell Wine to Younger Buyers

I came across this article about a presentation Joe Roberts gave at the Nederburg Auction in South Africa this last week on the US Wine Market. He touches on an important point around targeting buyers by generation.  If you focus on Baby Boomers exclusively you are dead.  Selling story is key in reaching new, younger buyers.

“If you want to start incorporating younger wine consumers into your marketing plan (and you’d better if you’re paying attention to the market), then you need to sell your story before you can sell your wine. There are many ways to do this, but the cheapest way – and one of the best ways for winning the hearts and minds of younger U.S. wine consumers – is on-line.”Joe Roberts, Certified Specialist of Wine

You can view the full keynote presentation at:

About Sandra Beals

Sandra Beals, founder of DTC Wine Workshops and the DTC Consultant Network, is a subject matter specialist and public speaker on the topics of direct to consumer wine sales and consumer engagement strategies.