Sandra Hess

About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.

Wine Consumer Trends 2018: Ten Key Questions to Consider

What do we know about wine consumer trends when it comes to Mobile E-Commerce? Executives from held their eight annual Growth Summit in Sonoma a few weeks ago in which they shared key wine consumer buying trends and insights. Total sales across the platform reached over $100 million […]

DTC Winery Teams: Are you talking to your loyal customers?

According to Bain & Company, attracting a new customer costs your business six to seven times more than retaining an existing one. The Small Business Administration reports that 68% of customers leave brands because they are upset with the treatment they’ve received. 70% of buying experiences are based on how […]

NEW International Wine Sales Webinars Announced!

DTC Wine Workshops welcomes Adam Ivor, newest member of the DTC Consultant Network and co-founder of Gliding Eagle Incorporated. Adam advises winery teams around International Direct to Consumer Wine Sales Solutions and Evolving Global Distribution Strategies. Adam will be joining DTC Wine Workshops founder, Sandra Hess, to deliver four webinars in 2018. Find out […]

New Direct Wine Marketing Webinars Announced!

DTC Wine Workshops welcomes Taylor Eason, winery marketer extraordinaire, formerly the marketing director at Gundlach Bundshu and senior manager, brand marketing at J Vineyards. Taylor is the newest member of the DTC Consultant Network and also the owner of Cork & Fork Digital Media. As the principal of Cork & Fork Digital […]

DTC Wine Workshops Expands Training Services to Australia

DTC Wine Workshops and Wine Tourism Australia partner to provide online training, best practices and coaching to wineries throughout Australia selling direct to consumer. DTC Wine Workshops was established in 2013 out of a growing need for wineries throughout the United States to implement ideal blends of technology and processes […]

DTC Wine Holiday Sales Tips

Many of our clients experienced the greatest increase in e-Commerce sales last year between Black Friday and Cyber Monday as they leveraged segmented email and social campaigns to effectively reach target audiences with focused offers. We hope that you find these Holiday Sales Tips to be helpful as your team […]