Direct Wine Sales Resources: SVB 2013 Wine Report


Each year, the team at Silicon Valley Bank on Wine Division publishes a report on the state of the US wine industry. This year’s report includes valuable insights in business trends, consumer confidence, supply & demand levels as well as social media statistics, supported in large part by DTCWW partner VinTank.

Key takeaways include:

  • Sales growth is expected to be the highest since the recession (6-10%), despite a tough economy.
  • Wine supply is in balance heading into 2014.
  • Stable pricing means good news for consumers.
  • For wineries, increased grape costs and flat pricing means lower profitability.

You can download the full report on the SVB website.


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About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a public speaker on the subject of direct to consumer wine sales and customer retention in the US.