Direct Wine Sales Resources: SVB 2013 Wine Report

Each year, the team at Silicon Valley Bank on Wine Division publishes a report on the state of the US wine industry. This year’s report includes valuable insights in business trends, consumer confidence, supply & demand levels as well as social media statistics, supported in large part by DTCWW partner VinTank.

Key takeaways include:

  • Sales growth is expected to be the highest since the recession (6-10%), despite a tough economy.
  • Wine supply is in balance heading into 2014.
  • Stable pricing means good news for consumers.
  • For wineries, increased grape costs and flat pricing means lower profitability.

You can download the full report on the SVB website.

About Sandra Hess

Sandra Hess, founder of DTC Wine Workshops and the DTC Consultant Network is a subject matter specialist and public speaker on the subject of direct to consumer wine sales.