Greetings! I have the pleasure of serving a variety of winery owners and managers throughout the nation. I have frequent discussions with winery staff at onsite workshops and industry events, to identify their training needs for growing direct to consumer (DTC) wine sales. There is one common thread in most of my conversations—the […]
I’m a web developer who builds and maintains websites for wineries, so naturally I’m going to be talking about winery websites – how they work, how they don’t work, what’s new in the field, what’s coming in the future. For my first guest post here on the DTC site, I […]
“Everything must be made as simple as possible. But not simpler” – Albert Einstein Marketing in the 21st Century Marketing has now become dependent on the knowledge that the marketer cannot assume the likes, dislikes, or preferences of their customers based on pure intuition and/or their own personal experience as it […]
Empower your Winery New Hires. When it comes to the DTC wine business, we all invest copious amounts of time and money to find the perfect software to run our day-to-day business. We work hard at acquiring and retaining wine club members and creating programs to keep them engaged and […]
Want to understand why customers and members call your winery? Want to have more meaningful conversations with your loyal customers and fans? Want to create a memorable experience the first time a visitor interacts with your staff? Answer the phone. [February 16, 2015 – San Francisco, CA] We have seen […]
Years ago I worked with Marriott, within the Residence Inn division of 300 hotels. I was fortunate to be on the Quality Assurance team with an amazing leader and six of the best peers I’ve ever had the pleasure of working alongside. We had an invigorating, challenging task: to rework […]
While attending the DTC Wine Symposium a few weeks ago, two words appeared to weave a thread throughout the seminars. Those two words are value and experience. I kept thinking about those two words all day and on the way home I remembered a theory on social transactions called the […]
Rob McMillan, Executive Vice President, Silicon Valley Bank, did a great job preparing the State of the Wine Industry 2015 Report – download here: SVB wine-report-2015-pdf. Direct to Consumer sales will continue as the largest growth channel for most wineries. NOW is the time to get a strategic DTC Sales Plan in place. […]
Start 2015 off right by implementing the DTC Wine Sales Checklist: 1. Attend DTC Wine Management Series kicking off online on Tuesday, January 13th and running for four weeks. Includes an e-workbook and 1.5 hour coaching session to build DTC Strategic Plan. Register at: EVENTBRITE 2. Subscribe to DTC Wine Workshops […]
This is a great read by Liz Thatch, Professor of Management & Wine Business at Sonoma State University. Direct to consumer wine sales continue to grow at an incredible pace and now is an excellent time to get a DTC Strategic Sales Plan in place. 3.47 million cases of wine […]
