Yearly Archives: 2024

Direct Wine Sales 101: Key Questions to Thrive 

[April 23, 2024 – Sandra Beals] In today’s competitive direct wine space, successful wine brands must have a laser-focused sales and marketing strategy in place to remain relevant. It pains me to hear winery leadership teams share that they simply don’t need a direct sales strategic plan. That sentiment may […]

Direct Wine Sales – Top 10 Mistakes to Avoid

[March 28, 2024 – Sandra Beals] In 2023, I shared a “Good to Great Blog Series” to showcase how our top-performing winery clients leverage the ideal blends of talent, tools, and technologies to grow their direct business. In today’s blog article, I share “Direct Wine Sales – Top 10 Mistakes […]

Get to the 2nd Direct Wine Sale with these Top Three Tools

[February 29, 2024 – Sandra Beals] How do high-performing winery teams across the nation, increase visitation, grow consumer contact lists and build brand loyalists year after year? At DTC Wine Workshops, we teach every member of the direct to consumer team to focus on the second sale and beyond to […]

Direct Wine Sales Specialists – 2024 Web Trainings

[January 24, 2024 – Sandra Beals] A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery […]