[January 24, 2024 – Sandra Beals]
A group of Direct Wine Sales Specialists with the DTC Consultant Network have teamed up to provide live web training sessions in 2024. Winery owners, stakeholders, managers, and frontline staff will obtain much needed skills to remain relevant and grow consumer contact lists. Winery consolidation in the US continues to play out and competitive threats from alternate beverage categories has cut into the total volume of wine sold and shipped direct to consumer last year.
Wine Club Workshop – Great Takeaways!
Sarah Johnson, Wine Club Manager
“Sandra – thank you for coming to DAOU and sharing your knowledge with us. There were some great takeaways from our workshop sessions that I plan on implementing to increase our wine club retention and continue to evolve our membership as a whole.”
How will winery teams attract new consumers at all direct sales channels and retain brand loyalists? Now is the time to ensure that ideal blends of talent, tools, and technologies are in place to cut through the competitive noise and attract like-minded audiences. Start with a DTC Wine Workshops Mystery Shop Program to review results and recommendations from a 40-Point Scorecard. Leverage these insights to identify opportunities and sharpen tools already in place.
Tremendous Experience with Hospitality Training
David Griffiths, DTC Director
“When it came time to invest in winery hospitality training for our DTC team at Cakebread Cellars, we knew we wanted to work with Sandra at DTC Wine Workshops. She brought a tremendous amount of experience to our trainings and worked with us to make sure our timelines were met. We learned a lot throughout the process and now have a much better understanding of priorities and procedures around service.”
The 2024 DTC Wine Workshops Calendar is now available for the first half of this year. We invite you and your teams to attend these live webinars that will be led by some of the best in the industry. Register for any three or more and receive exclusive access to my Direct Wine Sales Book Club next year. I will also include a one-hour coaching session on any topic from the book club key learnings. Explore the “Five Funnels Webinar” ideal for small winery owners and managers. Get step-by-step instruction on “Winery Branding Best Practices”. Be sure to attend the “2024 Direct Wine Sales Essentials Webinar”. Ready to start the important process of “Winery Family Succession Planning”? We have you covered. Looking for a webinar not listed in our calendar? Reach out to chat about a customized web training program delivered by members of the DTC Consultant Network.
Taylor Eason Over-Delivered
Emilie Eliason, Vice President Marketing, Crimson Wine Group
“Taylor Eason over-delivered on creating a consumer insights profile for one of our wine brands. The detailed report will be crucial for our marketing programs in the upcoming year. In addition to the excellent end-product, Taylor was great to work with – professional, lots of communication and the work was delivered on time.”
Find out what high-performing winery teams across the US, Canada, and Australia have to say about DTC Wine Workshops tools and training programs HERE.
Cheers to much success in 2024! Sandra, Founder, DTC Wine Workshops