The value of wines shipped in September, 2016 totaled $198 million, up from $169 million the same month a year earlier. Is your winery team ready to finish the fourth quarter STRONG? Greetings! Wine consumers continue to demand more wines shipped nationally as we look at a report released in […]
Finish the YEAR STRONG with an ideal blend of Conversion Tools, Customer Touch-Points and Retention Best Practices Greetings! As we wrap up Q3 and dive right into OND, we have a lot to celebrate. Not only are we seeing exceptional yields in the midst of this year’s harvest, but […]
Greetings! DTC Wine Sales News, August 2016. The wine industry is abuzz as harvest is in full swing and winery teams are planning holiday events and promotions. “We are experiencing perfect growing conditions” explains Rolando Herrera, Mi Sueño Owner/Winemaker. Herrera is preparing for his 32nd professional grape harvest. Herrera produces 10,000 cases per year at […]
As we look back at the first two quarters of 2016, what have we learned about DIRECT WINE SALES AND CONSUMER BEHAVIOR? Greetings! I have been hearing about a “slump” in direct wine sales for some wineries in the Napa Valley this past quarter. Since direct wine sales […]
Today, DTC Wine Workshops celebrates its THREE YEAR-ANNIVERSARY! Sandra Hess, founder of DTC Wine Workshops, shares her excitement. “I am thankful for the support of incredible clients, partners and members of the media as we have worked together to grow direct wine sales in the United States over the past […]
Today, DTC Wine Workshops is featuring a guest blog post provided by Jenni Linteo, latest member of the DTC Consultant Network. Jenni supports small to mid-sized wineries in the areas of direct wine compliance, direct wine licensing and reporting. We hope that you find the information shared to be informative […]
Direct Wine Sales News April 2016 – Are Consumers Spending More Direct? As we wrap up the first quarter of 2016, what do we know about consumer spending as a whole in the US? At 82.6, the February Consumer Spending Forecast is up from last month (78.8) and last year (80.7). […]
DTC Consultant Network member Patty Ross shares best practices and the ROI of email marketing for wineries in this guest blog post. “Email marketing has an ROI of 3800%.” – Direct Marketing Association “When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate […]
DTC Wine Workshops published a catalogue of 40 online workshops for 2016 to meet the growing demand of winery teams and managers. Direct wine sales has become a very viable revenue channels for wineries throughout the nation over the past 8-10 years. We saw REAL growth and significant increase in […]
What has consumer demand taught winery teams this past year? As we kick off 2016 and review data just released from Wines & Vines in the ShipCompliant report, we know that the total value of winery-to-consumer shipments increased 8.1% to almost $2 billion last year. The average price decreased from $38.40 […]
Sandra Hess, founder of DTC Wine Workshops interviewed Zach and Geraldine from Gloria Ferrer to determine the true ROI of using Mobile POS. Get words of wisdom and clear insights into what it takes to implement Mobile POS to grow direct wine sales and improve customer service. For more information […]
Hello and welcome to my first blog! My name is Dina Northcutt and I am a new member of the DTC Wine Network, so here is a bit about me. I grew up in an agricultural community in the Midwest, with a horticultural dad, who constantly taught me about […]
If you missed the DTC Consultant Network Introductory Webinar “Winery PR in a Pay-to-Play World” featuring Carl Giavanti on November 19, 2015, here’s your chance to watch. Carl started his consulting business in 2009 and has helped 50+ wineries with media outreach and public relations activities. Carl joined the DTC […]
November 3, 2015 I had the opportunity to meet with Craig Camp, Managing Partner at Cornerstone Wine Cellars and Brandon Farley, Community Manager at VinTank this past week. I get a lot of questions from wineries throughout the nation about the true ROI of using VinTank and social media to […]
In case you missed it, we are sharing DTC Consultant Network Introductory Webinar featuring Ken Majer’s. Ken shares best practices for Winery Leadership Development and Executive Coaching. Ken also reveals his 5-step process for developing a “values driven culture.” To learn more about Ken and set up a complimentary introduction, […]
