[September 28, 2023 – Sandra Beals (NOT AI)] As the direct to consumer wine space has evolved over the past 10-12 years, we have helped leadership teams develop organizational structures, customized training programs, training manuals, hospitality service standards, and standard operating procedures. In doing this work, we walk business stakeholders […]
[August 29, 2023 – Sandra Beals] Now is the time to leverage smart data sources and measures of success to shape 2024 direct sales and marketing plans. In today’s Good to Great Series #5, I provide the top five tools for how to leverage authoritative data sources to develop winning […]
[July 31, 2023 – Sandra Beals – 20 to 30 minute read] 2013-2023 A Decade of Direct Wine Sales Success Stories “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Benjamin Franklin Ten years ago this month, I founded DTC Wine Workshops Consulting Agency. […]
[June 22, 2023 – Sandra Beals] With more winery choices than ever, remaining relevant and appealing has gotten a lot more challenging. There isn’t a “one size fits all” formula for standing out in the crowd, but a common theme of our most successful winery clients is the ability to […]
[May 24, 2023 – Sandra Beals] How do high performing hospitality teams go from good to great when hosting tasting room guests? Seasoned winery hosts first know their audience before sharing a wine presentation with relevant stories. In this post-pandemic period, time is the #1 commodity of winery visitors as […]
[March 28, 2023 – Sandra Beals] How a hospitality team makes guests feel begins with how each team member is supported by the leadership team. Top performing winery teams have adopted Care Cultures for many years including iconic brands ranging from Cakebread, Trinchero, Wente, Domaine Carneros, and Silver Oak/Twomey, to […]
[January 27, 2023 – Sandra Beals] Today, I am excited to release the DTCWW Going from Good to Great Series #1 “Become Winery Community Builders”. Watch for a year full of articles focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 […]
[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]
[November 30, 2022 – Sandra Beals prev Hess] Consumer spending on domestic wine, including bulk imports, increased nearly 9% versus last year to $54.9 billion in the past 12 months, as winery direct-consumer shipment value gained 1% in October to $608 million according to Wines Vines Analytics. On the flip […]
[October 31, 2022] Join Sandra Hess, founder of DTC Wine Workshops, for this online training session ideal for winery owners and management teams. Two dates to choose from. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra Hess, founder of DTC Wine Workshops and Direct […]
[Sandra Hess – August 29, 2022] Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist, brings you these top five tips for selling wine direct to consumer this holiday season. Ready to implement these tools and build a strategic plan for 2023? Reach out to schedule a coaching […]
[Sandra Hess – June 30, 2022] With a 11,000+ wine brands competing for the attention of consumers in the US today, effective and meaningful storytelling is a key brand differentiator. High performing winery hospitality teams leverage past, present and future wine brand stories to best connect, educate and convert a […]
[Sandra Hess – April 21, 2022] 2021 was a year of direct wine sales growth for most thriving wine brands across the nation. Most avid wine consumers engaged with winery websites and social media outlets at a pace we hadn’t seen pre-pandemic. Our top performing winery clients across the US […]
[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace […]
New Hire Onboarding Training Program, Hospitality Service Training, and Executive Leadership Courses ideal for Winery Teams Across the US, Canada, and Australia [Sandra Hess – January 18, 2022] Today, DTC Wine Workshops Training Firm launches the first of its kind, “Direct Wine Sales Online Learning Management System” as a response […]
