[January 27, 2023 – Sandra Beals] Today, I am excited to release the “2023 DTCWW Going from Good to Great Series”. Watch for a monthly article focused on proven models and tools for success as DTC Wine Workshops gets ready to celebrate our 10 year anniversary this summer. 2021 in […]
[December 29, 2022 – Sandra Beals prev Hess] Winery teams across the globe leverage DTC Wine Workshops proven methods and training programs to capitalize on what is now a $4.3 billion dollar industry in wine shipped producer to consumer last year. While wine shipment volume was 9% down year over […]
[November 30, 2022 – Sandra Beals prev Hess] Consumer spending on domestic wine, including bulk imports, increased nearly 9% versus last year to $54.9 billion in the past 12 months, as winery direct-consumer shipment value gained 1% in October to $608 million according to Wines Vines Analytics. On the flip […]
[October 31, 2022] Join Sandra Hess, founder of DTC Wine Workshops, for this online training session ideal for winery owners and management teams. Two dates to choose from. Finish the year strong and prepare for 2023 with top-notch tools and strategies. Sandra Hess, founder of DTC Wine Workshops and Direct […]
[Sandra Hess – August 29, 2022] Sandra Hess, founder of DTC Wine Workshops and Consumer Engagement Specialist, brings you these top five tips for selling wine direct to consumer this holiday season. Ready to implement these tools and build a strategic plan for 2023? Reach out to schedule a coaching […]
[Sandra Hess – June 30, 2022] With a 11,000+ wine brands competing for the attention of consumers in the US today, effective and meaningful storytelling is a key brand differentiator. High performing winery hospitality teams leverage past, present and future wine brand stories to best connect, educate and convert a […]
[Sandra Hess – April 21, 2022] 2021 was a year of direct wine sales growth for most thriving wine brands across the nation. Most avid wine consumers engaged with winery websites and social media outlets at a pace we hadn’t seen pre-pandemic. Our top performing winery clients across the US […]
[February 10, 2022] Sandra Hess, founder of DTC Wine Workshops spoke at the Wine Industry Leadership Conference yesterday. This online program was sponsored by Wine Business Network and panelists included Joel A. Miller, Owner & Principal / Chateau HR Consulting; and Karen Alary, Managing Partner / The Personnel Perspective. Stace […]
New Hire Onboarding Training Program, Hospitality Service Training, and Executive Leadership Courses ideal for Winery Teams Across the US, Canada, and Australia [Sandra Hess – January 18, 2022] Today, DTC Wine Workshops Training Firm launches the first of its kind, “Direct Wine Sales Online Learning Management System” as a response […]
[Sandra Hess – December 30, 2021] ✓ Updated Communication Tools to Better Connect with Wine Brand Loyalists On December 9th, Constant Contact published a report detailing the average email open rates by industry type. The Retail/Direct Selling category shows an average open rate of 18.7% with a click-through rate of […]
As we prepare our Thanksgiving tables for time with family and friends, we also have an opportunity to thank long-term loyalists and top consumers. When we analyze key data points for a variety of winery clients across the nation, we identify key measures of success as well as areas for […]
[Sandra Hess – October 12, 2021 – DTC Wine Sales Blog] Tool #1 – Start at the Top The January 2020 Pandemic taught us a lot about being nimble and adjusting. During this time of pandemic recovery, most wine regions throughout the US have suffered from staff shortages. We have […]
[Sandra Hess – August 19, 2021 – San Francisco, CA] With about 65% of US wineries falling into the “small (up to 5000 cases produce annually)” and “very small (up to 2500 cases produced annually)” categories, wine enthusiasts want more intimacy with brands they reinvest with. Over the past four […]
[Sandra Hess – July 27, 2021 – San Francisco, CA] As the US wine industry continues to recover from the 2020 pandemic, most of our clients are struggling to find qualified talent for both front-of-the-house and back-of-the-house-positions. We have spent quite a bit of time updating job descriptions and training […]
[June 8, 2021 – Santa Rosa, CA] On May 26th, Sandra Hess, Consumer Engagement Specialist and founder of DTC Wine Workshops, moderated an insightful discussion, for Wine Industry Network at the virtual Wine Industry Symposium. She brought together Efrain Barragan – Director of Digital Marketing, Cliff Family Winery St Helena, […]
