What is a winery dashboard and why should wineries use them? Three hypothetical wineries are committed to investing to grow their direct to consumer (DTC) sales. Each winery has segmented their target market based on price. In this example, target consumers who spend more than $20.00 per 750ml bottle of […]
Conducting wine marketing research in the wine industry is like hugging a porcupine. It’s hard to wrap your arms around, and you better know what you’re doing or else you can get hurt. The challenge is endemic to wine itself. With what other product do consumers get so overwhelmed by […]
It’s a week before the big day and I was curious to see how wineries are leveraging social outlets to connect with fans and share the love. Does your winery have a social content calendar in place to capitalize on direct to consumer sales during the Holiday’s? Wineries using promo […]
“Younger Generations redefining the wine scene” Click Here to Watch Video This article picked up by ABC Local* recently caught my eye. There are 70 million millennials who use apps to do just about everything! Sipping, exploring and experiencing wine is a new activity that the younger scene is all about. In […]
We all know what we like and we all have our differences – this is a great thing! Wineries are in a unique position to create long-term relationships with customers by getting to know their preferences. This doesn’t mean that you need to memorize every wine club members name and […]
