Grow Direct Wine Sales & Retain Loyal Customers
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The 360-Degree Customer View Workshop at DTC Wine Symposium
January 17, 2018 @ 11:00 AM - 12:00 PM
Join Sandra Hess, founder of DTC Wine Workshops, at DTC Wine Symposium on January 17th at 11:00 in Concord, CA as she moderates a lively panel discussion on creating 360-Degree Customer Views to better serve and grow direct wine sales. Learn more and REGISTER HERE.
The 360 Degree Customer View: Leveraging Customer Touchpoint Data to Deliver Exceptional Customer Service
Wine consumers want more high-touch experiences and meaningful interactions between visits. Learn how winery managers are collecting, managing and using data to build 360-degree customer views and campaigns that support both front-of-house and behind-the-scenes administrative teams.
Intended Audience: DTC Sales Managers looking for practical ways to capture and utilize sales and customer data.
Moderator:
Sandra Hess, Founder, DTC Wine Workshops Consulting Agency
Panelists:
David Crum, DTC Manager, Duckhorn Wine Company
Matt Wood, General Manager, Elizabeth Spencer
John Curnutt, Revenue & Systems Specialist, Chateau Montelena