DTC Consultant Network Intro Webinar #5: Sales Strategy & Savvy Selling

Join us for a unique webinar series hosted by members of the DTC Consultant Network. Officially launched on August 27th, the DTC Consultant Network is a full-service consulting group supporting wineries throughout the nation to grow direct to consumer business, retain loyal customers and expand brand awareness.

Whether you want to increase wine club retention, implement a new ecommerce solution to reach a national audience or improve your tasting room experience, our diverse group of consultants can help put you on the road to long-term success. Learn more about the DTC Consultant Network and our members.

In this episode, Christopher Huber will share insights into “Savvy Selling”

Agenda:

Selling doesn’t mean being aggressive. In fact, it’s quite the opposite. Author and consultant Jeffrey Gitomer highlights a compelling perspective, “People don’t like to be sold, but they love to buy.” Embracing this view on which to build both confidence and competence is paramount for the style of selling we employ in the wine business.

This webinar will equip you to further hone your craft by exploring these four elements:

• Connect & Build Rapport – Establish trust and engage in guest-centered dialogue (not monologue)
• Seek to Understand – Know who’s in front of you. Ask savvy questions and tune into “hear offers.
• Present to Entice – Equip yourself with a clear understanding of guests’ values and what’s motivating them to buy,  then present relevant offers with authentic enthusiasm.
• Create Opportunity to Buy – “Closing” is a process, not an event. Guests buy wine and wine club memberships because of their perceived benefits. Help them navigate their buying choices by being a trusted advisor and illustrating both the value and the benefits of each option.

Workshop Audience – Tasting room and wine club leaders and employees.

For information about the full webinar series, please visit our Eventbrite page.

About Christopher:

Christopher’s experience bridges the restaurant, hotel and wine worlds with more than two decades of leadership roles. He has expertise in operations, sales, hospitality and training, and proven skills to create and sustain epic guest experiences.

Read Christopher’s full bio.

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Full webinar schedule:

• Sales Strategy 9/4 & 10/28
• E-Commerce & Mobile POS 9/30 & 12/2
• Member & Customer Retention 9/16 & 10/14
• Brand Strategy 11/18
• Email Marketing & Customer Retention 11/11
• Online & In-Person Marketing 11/4
• DTC Wine Telesales 12/9
• CRM & Social CRM 12/16

• Training Services
• Goal Management and Dashboards