DTC WINE SALES ROADSHOW: Amador and El Dorado Counties

DTC Wine Workshops presents the NorCal DTC Wine Sales Roadshow taking place August 7th at Helwig Winery in Plymouth for Amador and El Dorado County winery teams and on August 8th at Wine & Roses in Lodi for Lodi and Clarksburg winery teams. Each half-day roadshow registration includes:

• Hands-On Instruction
• Direct to Consumer Sales Checklists
• Q & A Sessions

REGISTER HERE

Workshop instruction will be presented by three direct to consumer wine sales and marketing specialists:

Stefani Ginotti, a former winery owner and member of the DTC Consultant Network, will share best practices for connecting with first-time visitors to then better qualify and convert at a higher level. Learn how to define the “WOW Experience” and the “Art of Hospitality” for your tasting room.

Sandra Hess, the founder of DTC Wine Workshops, will instruct attendees on how to build a Consumer Engagement Strategy to better connect with current and prospective customers. Repeat customers spend on average 67% more than first-time customers. Learn how to engage with prospective customers and how to invite qualified customers back in more meaningful ways.

Nick Karavidas, a data analytics specialist and member of the DTC Consultant Network, will provide the Top 5 Tools for leveraging consumer data to reach new consumers. Learn how to better segment contact lists to improve marketing initiatives and grow direct wine sales.

REGISTER HERE