Join DTC Wine Workshops at “The 2018 Wineries Boot Camp” Yountville, CA

DTC Wine Workshops is a featured sponsor of the 6th Annual Wineries Boot Camp event taking place on February 28th in Yountville, CA.

About the 2018 Wineries Boot Camp event: 

The Luxury Marketing Council of San Francisco is proud to present its 6th Annual Wineries Boot Camp. More than 300 marketing, sales and hospitality managers and operating staff, representing 75+ Napa and Sonoma wineries will be in attendance. The Boot Camp provides a networking and corridor-talk environment that remains unrivaled, and compelling program content to address today’s business environment.

PROGRAM DETAILS:

Opening the Door to Retail and Restaurant Chains

A panel comprised of wine buyers for major chains, (premium and mass), spills the beans on how small-production wineries can secure placement  –  in-store and on wine lists.

Selling to the High Net Worth Individual (HNWI)

David Friedman, Co-Founder of WealthQuotient, the leading training and strategy platform for sales professionals, tells how to engage the ultra-wealthy through relationship cultivation and bespoke engagement.

Sensory Perception & The Winery Experience

Data entering the mind from smell, taste, touch and hearing  often arrives subconsciously and can matter just as much as what our vision tells us.  Blind since birth, sensory expert Dr. Hoby Wedler PHD, with clients in the food and beverage industries, provides sensory insight into the design and marketing of products and experiences. His Mystery Shopping feedback on Napa and Sonoma tasting rooms and winery experiences are, pardon the pun, an eye-opener.

Planning for the Unplanned Crisis

If the recent Great Wine Fires taught us anything, it’s how ill-prepared the wine industry is for major calamity. But history will repeat. A panel of experts discusses how wineries should plan for catastrophe—communications strategies, staff mobilization, handling lost business, and procedures and protocols for business rebuilding.

Featuring:

• Gary Kimball, President, Kimball Hughes Public Relations
• Jen Locke, SVP-Direct to Consumer, Treasury Wine Estates
• Leigh Oshirak, Former SVP Brand Marketing, PR, Social Media, Williams-Sonoma, Inc.
• Lisa Poppen, Vice President, Marketing & Communications, Visit Napa Valley
• Eric Savitz, Partner, Brunswick Group
• Jonny Westom, Executive Director, Sonoma Valley Visitors Bureau

The 2018 Rising Wine Stars Awards

The Rising Wines Stars awards acknowledge wine industry practitioners who epitomize the new generation changing the face of the wine industry in California. (See last year’s recipients here)

Awards Include:

• Winery of the Year: (Based on brand distinction and rising industry buzz)
• Winemaker of the Year: (An up-and- coming winemaker making a fresh impact)
• Wine Marketer of the Year: (For new ideas and innovative thinking in wine industry marketing)
• The Wine Community Service Award: (A wine industry organization or supporter rising to the challenge)
• The Winery Hospitality & Guest Relations Award: (A winery or winery staff-member who is setting a new standard)

DON’T FORGET TO NOMINATE YOUR RISING WINE STARS BY JANUARY 29TH HERE

Bonus, Complimentary Gift
Complimentary Vinous maps generously provided by AXR Winery

Every registered attendee receives a stunning Vinous Napa Valley Vineyard Map ($35 value). Created through extensive proprietary research and boots-on-the-ground work, the maps represent the state-of-the-art in modern cartography. Each map shows property boundaries on the front and more detailed information on the back, including historical background for each region and 3-D images that allow for unprecedented perspective of vineyard sites.  Choose one of the following AVA’s when you register for attendance: St. Helena, Yountville, Howell Mountain, Stags’ Leap, Rutherford, Oakville or Pritchard Hill.