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January 2018

DTC Wine Management Series (4-Part Workshop)

January 31 @ 1:00 PM - 2:30 PM
$595.00

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the Q1 2018 series are: January…

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February 2018

Wine Brand Ambassador Workshop Sonoma

February 6 @ 8:30 AM - 12:30 PM
Gloria Ferrer Caves & Vineyards, 23555 Arnold Drive
Sonoma, CA 95476 United States

DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the "Wine Brand Ambassador Workshop" on Tuesday, February 6th 8:30 - 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions. WHO are your Brand Ambassadors? Learn how to…

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Direct to Consumer Wine Workshops Series – Calaveras County

February 8 @ 8:30 AM - 12:30 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

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International Direct Wine Sales Workshop

February 13 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive an International DTC Wine Sales…

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Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

February 15 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available to them and use them wisely. This workshop will instruct how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions - online. Each…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

February 20 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective story telling and tools. Webinar topics include: How to better connect by offering a…

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Direct Wine Telesales & Account Management Webinar

February 22 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success Hands-On Training around…

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March 2018

Wine Club Management Webinar: Top 5 Tools for Success

March 1 @ 11:00 AM - 12:30 PM
$150.00

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management webinar, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for: 1. Member management and retention 2. Club member acquisition 3. Loyalty management…

Find out more »

Direct to Consumer Wine Workshops Series – Calaveras County

March 8 @ 8:30 AM - 12:30 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

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Winery Marketing: Direct Consumer Insights & Analytics

March 15 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your customer. Key…

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Direct Wine Telesales & Account Management Webinar

March 20 @ 9:00 AM - 10:30 AM
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales & Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare…

Find out more »

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

March 22 @ 11:00 AM - 12:30 PM
$150.00

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. In this hands-on…

Find out more »

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

March 26 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on Tasting Room Training Webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective story telling and tools. Webinar topics include: How to better connect by offering a…

Find out more »

Sandra Hess presentation at Northwest DTC Wine Marketing & Sales Summit

March 29 @ 8:00 AM - 5:00 PM
Walla Walla Community College Center for Enology & Viticulture, 500 Tausick Way
Walla Walla , 99362 United States
+ Google Map

Walla Walla Community College Northwest DTC Wine Marketing & Sales Summit March 29, 2018  8:00 a.m. – 5:00 p.m. WWCC Enology & Viticulture Center 3020 E. Isaacs Avenue Walla Walla, WA Direct to Consumer (DTC) is the sales channel most profitable for wineries of any size. The Summit will bring together prominent experts to share best practices in the three areas – Tasting Room, Wine Club and Online Sales – that are vital to long-term business success. Thursday, March 29                                                               …

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April 2018

Wine Club Management Webinar: Top 5 Tools for Success

April 5 @ 11:00 AM - 12:30 PM
$150.00

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for: 1. Member management and retention 2. Club member acquisition 3. Loyalty management programs 4. Development…

Find out more »

International Direct Wine Sales Workshop

April 10 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive an International DTC Wine Sales…

Find out more »

DTC Wine Management Series (4-Part Workshop)

April 11 @ 1:00 PM - 2:30 PM
$595.00

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the Q2 2018 series are: April…

Find out more »

Direct to Consumer Wine Workshops – Calaveras County

April 12 @ 8:30 AM - 12:00 PM
Murphys School House, 65 Jones Street
Murphys, CA 95247 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops presents the 2018 DIRECT-TO-CONSUMER WINE WORKSHOP SERIES in Calaveras County. Attendees will receive: Hands-On Training, Best Practices, Case Studies, Checklists and also attend Breakout Sessions designed for the Calaveras Winegrape Alliance. Winery teams from neighboring communities are welcome to attend based on space. All classes will be held at the Historic Murphys Schoolhouse at 65 Jones Street, Murphys.  All workshops are from 8:30am-12:30pm and light refreshments will be provided. REGISTER HERE. January 11th WORKSHOP #1: Direct-to-Consumer Wine…

Find out more »

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

April 12 @ 11:00 AM - 12:30 PM
$150.00

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. In this hands-on…

Find out more »

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

April 19 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available to them and use them wisely. This workshop will instruct how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions - online.…

Find out more »
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