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January 2019

Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 23
|Recurring Event (See all)

An event every day that begins at 12:00am, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
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Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

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Sandra Hess CONFIRMED SPEAKER – DTC Wine Symposium Concord, CA

January 24
|Recurring Event (See all)

An event every day that begins at 12:00am, repeating until January 24, 2019

Hilton Concord Hotel, 1970 Diamond Blvd.
Concord, 94520 United States
+ Google Map

Sandra Hess, founder of DTC Wine Workshops will be moderating a panel discussion "Driving ROI From Events" at the DTC Wine Symposium January 23rd at 11:00 in Concord, CA. Events are terrific vehicles to create brand awareness and customer engagement, but how do you translate that into revenue? Event profitability is a challenge and executing the event often feels like more work than it’s worth. Hear how wineries large and small maximize event opportunities to drive customer engagement, drive positive…

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February 2019

Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

February 5 @ 10:00 AM - 11:30 AM
Online Webinar CA United States
$150.00

In this hands-on workshop, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned while teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of customers using effective storytelling and tools. Webinar topics include: How to better connect by offering a variety of visitor options.…

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Wine Consumer Data Collection Workshop Napa

February 13 @ 8:30 AM - 12:30 PM
The Meritage Resort and Spa, 875 Bordeaux Way
Napa, CA 94558 United States
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$80.00

Sandra Hess, the founder of DTC Wine Workshops, is collaborating with Colby Smith, the founder of CANVAS (Concierge Alliance Napa Sonoma) to provide another hands-on workshop! Overview: Returning customers spend on average 67% more than first-time customers according to a study conducted by Bain in 2017. Inviting qualified customers back is the key to long-term success of any direct to consumer sales division. Managers – you’ve been hearing about this topic and you may be beginning to enhance your data…

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DTC Wine Management Academy (4-Part Web Training)

February 19 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$595.00

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS IN 2019 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks One One-on-One Coaching Session (1.5 hours) DTC Strategic Sales & Marketing Plan Template Certificate of completion Online workshop dates for the Q1 2019…

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April 2019

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop NAPA VALLEY VINTNERS

April 17 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States + Google Map

“Wine E-Commerce Do’s and Don’ts 2019 and Beyond” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Top 5 Winery E-Commerce Strategies • Winery Website Must-Have’s for Engaging with Today’s Consumer • E-Commerce Promotion Calendar Development • DTC Shipping…

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June 2019

“2020 DTC Wine: Strategic Planning” Workshop NAPA VALLEY VINTNERS

June 5 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

"2020 DTC Wine: Strategic Planning Workshop”. Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Define the Ideal Blend of Talent, Tools and Technology to reach your DTC Business Goals • Develop “Top Three Initiatives” along with the “Plan of…

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August 2019

“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

August 21 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop an Effective DTC Content Calendar…

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October 2019

“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

October 16 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty Management Workflows to Better Retain…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine Education and Certification Standards •…

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