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April 2018

Winery Marketing: 5 Steps to Developing a Digital Marketing Plan

April 25 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and learn how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit…

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Direct Wine Telesales & Account Management Webinar

April 26 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live Direct Wine Telesales & Account Management webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away's Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to…

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May 2018

Wine Club Management Webinar: Top 5 Tools for Success

May 3 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management webinar, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for: 1. Member management and retention 2. Club member acquisition 3. Loyalty management…

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International Direct Wine Sales Workshop

May 8 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on International Direct Wine Sales Workshop to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide Top Five Tools for creating an International DTC Sales Strategy and each attendee will receive an International…

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Tasting Room Training Webinar: CONNECT – QUALIFY – CONVERT

May 9 @ 10:00 AM - 11:30 AM
$150.00

In this hands-on Tasting Room Training webinar, DTC Wine Workshops founder, Sandra Hess, will reveal lessons learned teaching tasting room teams of all sizes across the nation. With over 9000 wineries across the US, consumers have more choice now than ever when it comes to tasting room visitation. Attendees will learn how to better connect with first-time customers and qualify a variety of consumers using effective story telling and tools. Webinar topics include: How to better connect by offering a…

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Winery Marketing: Direct Consumer Insights & Analytics

May 17 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your…

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Wine Club Design & Structure: Top 5 Tools for Wine Club Success

May 24 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. In this hands-on…

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June 2018

Wine Club Management Webinar: Top 5 Tools for Success

June 7 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

As consumer demand continues to shape how wineries offer wine club and loyalty programs, management teams are creating more customized value propositions that are high-touch and also include unique experiences. In this hands-on Wine Club Management workshop, Dina reveals the TOP FIVE TOOLS required for effectively managing membership programs that grow direct wine sales while retaining loyal customers. This workshop is ideal for any winery manager responsible for: 1. Member management and retention 2. Club member acquisition 3. Loyalty management…

Find out more »

SAVE THE DATE! Wine Consumer Data Collection Workshop Napa

June 20 @ 8:30 AM - 12:00 PM

Sandra Hess, founder of DTC Wine Workshops, will be collaborating with Colby Smith, founder of CANVAS (Concierge Alliance Napa Sonoma) for another workshop presentation. The location is TBD and ticketing will go live the week of March 26th. SAVE THE DATE for Wednesday, June 20th 2018 8:30 - 12:00 Napa or Sonoma. Workshop Topic: Best Practices for Collecting Wine Consumer Data Presented by: Sandra Hess, founder DTC Wine Workshops Overview: Returning customers spend on average 67% more than first-time customers…

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July 2018

DTC Wine Management Series (4-Part Workshop)

July 10 @ 10:00 AM - 11:30 AM
$595.00

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN 2018 WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the Q3 2018 series are: July…

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August 2018

Wine Club Design & Structure: Top 5 Tools for Wine Club Success

August 16 @ 11:00 AM - 12:30 PM
Online Webinar CA United States
$150.00

Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided among several club events and pickup parties. Winery teams need to offer straight-forward and appealing membership options to convert 15-25% of tasting room visititors to the club. In this hands-on…

Find out more »

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

August 30 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…

Find out more »
September 2018

International Direct Wine Sales Workshop

September 11 @ 9:00 AM - 10:30 AM
$150.00

Join DTC Wine Workshops founder, Sandra Hess along with Gliding Eagle co-founder, Adam Ivor, in this hands-on workshop session to explore direct to consumer sales options internationally. Find out how over 100 wineries have sold $2.7 million in wine direct to international consumers since 2015 using Gliding Eagle international direct to consumer software and fulfillment solutions. Sandra Hess will provide "Top Five Tools" for creating an International DTC Sales Strategy and each attendee will receive an International DTC Wine Sales…

Find out more »

Winery Marketing: Direct Consumer Insights & Analytics

September 20 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a winery marketing workshop covering why customer insights and analytics are crucial to improving a winery’s marketing and sales efforts. Defining your target audience is the first step in effective marketing. A detailed customer insights profile allows you to uncover the essence of why someone chose your product over another’s, how your brand is viewed, and what marketing segments resonate with your brand. There is fierce power in knowing your…

Find out more »
October 2018

DTC Wine Management Series (4-Part Workshop)

October 2 @ 10:00 AM - 11:30 AM
$595

GROW DIRECT TO CONSUMER SALES & RETAIN LOYAL CUSTOMERS IN WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Series" ideal for any winery manager responsible for direct sales, customer retention and brand expansion. The series includes: Four weekly workshops (each 1.5 hour online session) Four e-Workbooks One 1.5 hour One-on-One Coaching Session DTC Strategic Sales & Marketing Plan Template Online workshop dates for the Q4 2018 series are: October 2nd,…

Find out more »
November 2018

Winery Marketing: 5 Steps for Developing a Digital Marketing Plan

November 7 @ 10:00 AM - 11:30 AM
$150.00

Join Taylor Eason, Digital Marketing Strategist with Cork & Fork Digital Media, for a comprehensive dive into digital winery marketing strategy. The wine business is a very competitive marketplace. To grow retail traffic and e-commerce sales, smart companies must consider all the powerful tools now available and how to use them wisely. This workshop will instruct you on how to develop a winery digital marketing plan to connect with customers when and where they’re now making purchase and visit decisions…

Find out more »
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