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August 2019

DTC Wine Management Academy (4-Part Web Training)

August 6 @ 9:00 AM - 10:30 AM

GROW DTC WINE SALES & RETAIN LOYAL CUSTOMERS WITH A DIRECT WINE SALES STRATEGIC PLAN! DTC Wine Workshops founder, Sandra Hess, presents the "DTC Wine Management Academy" ideal for any winery manager responsible for direct sales, customer retention, direct marketing and brand expansion. REGISTER HERE.  The series includes: Four weekly workshops (each 1.5-hour online session) Four e-Workbooks A One-on-One Coaching Session (1.5 hours) A DTC Strategic Sales & Marketing Plan Template A Certificate of Completion Online workshop dates for this…

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Digital Wine Marketing Webinar: Email Communication

August 13 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Email Communication This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will dive into the world of eNewsletters. With the world sending approximately 196 billion emails every day, of which 109 billion are business correspondences*, email is an extremely powerful tool to connect your brand with consumers! It is also essential that your brand’s emails stand out and make a statement so as not to get lost in the daily email shuffle.…

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“Direct to Consumer Wine Communications” Workshop NAPA VALLEY VINTNERS

August 21 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Direct to Consumer Wine Communications” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Presentation of Top DTC Content Outlets and Content Types • Review of Winning Consumer Engagement Case Studies • How-To Develop an Effective DTC Content Calendar…

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September 2019

Wine Club Design Webinar: Top 5 Tools for Long-Term Success

September 12 @ 11:30 AM - 1:00 PM
Online Webinar CA United States

REGISTER HERE for the Wine Club Design Webinar: Top 5 Tools for Long-Term Success Bring your brown bag lunch for this hands-on web training taking place during the lunch hour! Wine Club Sales represents about 60% of direct wine sales income for wine brands who are getting it right. Consumers have an overwhelming amount of choice when deciding which wine club to join. Most wine club members tend to be members of 2-5 clubs consecutively and time is being divided…

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Digital Wine Marketing Webinar: Social Media

September 17 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for the Digital Wine Marketing Webinar: Social Media This workshop, led by Laura Perret Fontana, will guide attendees through the world of social media and how to best use the different platforms to optimize a wine brands reach, influence and sales. With the drastic increase in social media use over the past few years, the importance of brand presence on these platforms has never been so evident. Social media strategy is not as simple as posting a picture of…

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October 2019

Digital Wine Marketing Webinar: Winery Websites

October 15 @ 9:00 AM - 10:30 AM
Online Webinar CA United States
$150.00

REGISTER HERE for Digital Wine Marketing Webinar: Winery Websites This workshop, led by digital wine marketing specialist, Laura Perret Fontana, will cover the fundamentals of websites: guidelines, best practices, ideas to provide a better experience to consumers and trade. Most marketing and sales teams understand the importance of having a winery website, but not all recognize the consequences of not properly maintaining the website. Whether keeping the site updated with current vintages, updating with fresh content to keep visitors engaged or optimizing…

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“Loyalty Management Winning Workflows” Workshop NAPA VALLEY VINTNERS

October 16 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“Loyalty Management Winning Workflows” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Let’s Define what Loyalty Management Means to Your Unique Wine Brand • The WHY Behind Loyalty Management • Top 5 Loyalty Management Workflows to Better Retain…

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December 2019

“DTC Winery Staff Training and Development” Workshop NAPA VALLEY VINTNERS

December 4 @ 9:00 AM - 12:00 PM
TBD Napa, CA Napa, CA United States

“DTC Winery Staff Training and Development” Workshop Audience: Members of the Napa Valley Vintners Association Sandra Hess, founder of DTC Wine  Workshops training and consulting agency, is providing six workshops to member of the Napa Valley Vintners in 2019. Each half-day training includes one breakout session with worksheet as well as a Checklist. Topics include: • Developing Hospitality Standards and SOP’s Unique to Your Brand • Matching the Right Talent to the Task • Wine Education and Certification Standards •…

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