Sandra Hess Presents “Key Wine Consumer Communication Tools” Webinar to Members of the Paso Robles Wine Country Alliance

Sandra Hess returns to present her annual DTC Wine Workshop ONLINE for members of the Paso Robles Wine Country Alliance. This year, the topic is “Key Wine Consumer Communication Tools”.  On April 15th, Sandra will share best practices for better communicating with wine brand loyalists using a variety of avenues and tools. Sandra will share key insights around winning wine consumer engagement strategies. Workshop attendees will receive case studies, learn best practices and practice proven methods for staying better connected with brand ambassadors.

Topics include:

• Developing high-impact customer surveys that matter
• Updating communication tools most meaningful to brand loyalists
• Tracking ROI through all communication channels
• Developing ideal communication workflows and touchpoint schedules
• Identifying the proper measures of success customized to each wine brand