Sandra – Moderator at Wine Industry Sales Symposium Santa Rosa, CA

Hear from DTC Wine Workshops founder, Sandra Beals, as she moderates an important discussion with wine industry leaders. “Leveraging DTC Wine Sales Insights to Grow Sales Nationally” conference session on May 11th @ 11:00-11:45. REGISTER HERE.

This session, featuring notable wine industry experts, will focus on how your direct-to-consumer sales data can provide insights to open new points of distribution more effectively and efficiently. Attendees will learn how to create a more focused annual sales plan, how to customize effective marketing campaigns leveraging age and geographical demographics, how to better equip sales representatives and strengthen buyer relationship, along with how to reduce travel budgets and improve ROI by developing smarter sales campaigns and meaningful offsite events.