Grow Direct Wine Sales & Retain Loyal Customers

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2023 Wine Consumer Journey Mapping Workshop

June 20, 2023 @ 10:00 AM - 11:30 AM

Join Sandra Hess, founder of DTC Wine Workshops, for this hands-on training session ideal for winery owners and management teams. Wine Consumer Journey Mapping is an essential function in today’s competitive direct wine sales landscape.

Finish the year strong with top-notch tools and strategies. Sandra, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to connect with new, like-minded consumer audiences. REGISTER HERE

2023 Wine Consumer Journey Mapping Workshop Key Take-Aways include:

  • Wine Consumer Journey Mapping Template & Hands-On Instruction for completing
  • Data Analysis by Channel Type to Develop List of Key Consumer Types
  • A Mapping Exercise to Successfully Implement a 2023 Wine Consumer Journey Map
  • Two Audience Q& A Sessions

NOTE: One Zoom seat per ticket will be allocated. Space Is limited to first come, first serve.


Sandra Beals is considered a thought leader in the direct to consumer winery space, has built an award-winning consulting agency, and has developed proven methodologies over the past 10 years. Featured in Forbes, Wine Business Monthly, Wines & Vines, Wine Industry Advisor, Wine Industry Network, Market Watch, Silicon Valley Bank on Wine and Regional Winery Association Publications, she is considered a trusted advisor. Sandra is past president of Women for WineSense Napa Sonoma, has served as a steering committee member for the DTC Wine Symposium for five years and is an advisory board member for the Wine Business Monthly WiVi Conference Central Coast.

Prior to joining the wine industry, Sandra supported businesses nationally and globally in the areas of Sales & Marketing Strategy Development and Customer Relationship Management (CRM) Software Solutions.

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