DTC Wine Workshops and CANVAS (Concierge Alliance Napa Sonoma) team up once again to present the “Wine Brand Ambassador Workshop” on Tuesday, February 6th 8:30 – 12:00 at Gloria Ferrer Sonoma. This half-day, hands-on workshop led by DTC Wine Workshops founder, Sandra Hess, will provide attendees the steps required to successfully establish and manage a Brand Ambassador program. Attendees will hear latest case studies, receive a “Brand Ambassador Checklist” and attend breakout sessions.
WHO are your Brand Ambassadors? Learn how to build an effective Brand Ambassador Program.
WHAT is the difference between a Brand Ambassador and a Spokesperson?
HOW can Brand Ambassadors reach new audiences with your story?